Top Senior Marketing Jobs in Atlanta, GA

Manage and coordinate monthly product drops and biannual launches. Create and maintain launch plans, run planning and status meetings, collaborate cross-functionally, drive process improvements, and ensure timely execution and communication to stakeholders.

The Senior Marketing Analytics Lead will oversee analytics projects, translate data into insights, influence marketing strategies, and mentor junior team members.

Leads end-to-end marketing release management for multiple concurrent product and feature launches. Develops release plans, coordinates cross-functional stakeholders, manages risks and readiness checkpoints, standardizes launch processes, ensures timely delivery of customer-facing assets, and tracks post-launch performance. Partners with Product, Marketing, Sales, Enablement, Customer Success, and Analytics to execute go-to-market strategies and improve release operations.

Manage and optimize marketing operations across Marketo and the broader martech ecosystem. Responsibilities include lead scoring, enrichment, lifecycle management, routing, campaign design, measurement, automation, AI-enabled workflows, consent strategies, technology integration, and troubleshooting. The role partners with Marketing and Sales stakeholders to translate business needs into scalable technical solutions and improve data quality, efficiency, and campaign performance.

Leads integrated marketing and communications strategies for national Alzheimer's Association constituent events. Responsibilities include campaign planning, audience segmentation, messaging, content and asset development, project management, performance tracking, and coordination across paid, earned, social, direct, digital, and print channels. Oversees standardized marketing templates and resources for chapters nationwide while supporting registration, fundraising, engagement, and consistent brand execution.

Own developer-focused product marketing for Fullstory, including messaging, positioning, GTM strategy, launches, enablement, technical content, developer advocacy, and product-led growth experiments. Build AI-native workflows, create code samples and documentation, optimize developer onboarding and activation, analyze behavioral data, and partner with Product, Engineering, Growth, Sales, and Developer Relations.

Lead complex marketing pursuits, proposals, presentations, and qualifications from strategy through submission. Develop win themes, strategic messaging, and client-focused narratives while coordinating multidisciplinary teams, schedules, reviews, and final deliverables. Collaborate with technical staff, leadership, and corporate marketing on case studies, resumes, website updates, brochures, brand initiatives, and client presentations. Mentor junior staff, maintain marketing systems, and support business development activities across architectural markets.

Develop and execute partner marketing strategies with system integrators in video security and access control channels. Manage co-marketing campaigns, partner budgets and market development funds, content, events, webinars, lead flow, and campaign performance reporting. Collaborate with sales, channel operations, and regional marketing teams to increase partner loyalty, demand, sales growth, and marketing ROI. Provide partner support and enablement while managing relationships with internal and external stakeholders.

Supports global brand leadership across special projects, large-scale events, social content studio development, marketing calendars, creative briefs, product launches, and go-to-market strategy. Manages internal and external creative partners, ensures brand consistency, coordinates cross-functional and regional teams, and advocates for production studio processes. Requires strong brand, social marketing, agency management, strategic, communication, and operational skills.

Leads marketing operations for Production Print, including campaign workflows, lead generation, CRM and MarTech alignment, media planning, project execution, budget management, analytics, and pipeline governance. Manages multi-channel campaigns across digital, email, direct mail, print, and events; oversees vendors and agencies; tracks performance and ROI; and leads marketing operations staff while partnering with sales, product, analytics, and corporate marketing teams.

Lead product marketing and content strategy to shape Gridline's brand and positioning for RIAs, GPs, and private banks. Drive sales enablement, GTM for product launches, oversee digital presence, and build AI-augmented content and automation workflows to scale high-accuracy thought leadership and collateral.

Leads PDI’s B2B revenue and demand generation engine, owning paid media, ABM, lead management, integrated campaigns, funnel measurement, optimization, and marketing-influenced revenue. Builds scalable processes, AI-driven workflows, and marketing technology capabilities while managing budgets and leading a marketing team. Partners cross-functionally to align campaigns with commercial priorities, improve pipeline conversion, and connect marketing performance to revenue outcomes.

Own product marketing for a cybersecurity risk platform serving banks and credit unions. Responsibilities include messaging, segmentation, competitive intelligence, voice-of-customer programs, product launches, content strategy, interactive demos, sales enablement, partner go-to-market, and AI-driven marketing workflows. Partner cross-functionally with Product, Sales, Customer Success, Partnerships, RevOps, and Data while maintaining messaging architecture, knowledge bases, battlecards, and content automation.

Lead industry product marketing strategy for Salesforce Industry Cloud products, including positioning, messaging, content, events, launches, thought leadership, sales enablement, and go-to-market programs. Use AI tools and market intelligence to scale content production, refine differentiation, support demand generation, and guide cross-functional teams across marketing, product, sales, events, and analyst relations.

Leads Marketing Operations as a strategic partner to the CMO, owning planning, operating cadence, executive scorecards, funnel measurement, performance narratives, budgeting, Martech governance, segmentation, and process optimization. Manages operations teams, aligns Marketing with Sales, Finance, Product, and IT, drives cross-functional initiatives, improves marketing efficiency, and translates data into executive decisions and action plans.

Leads sports marketing strategy and execution across the Southeast Region, including athlete and influencer relationships, regional events, gaming initiatives, branded content, budgets, agency and vendor partnerships, and cross-functional collaboration. Manages direct reports, develops talent, supports succession planning, and builds brand affinity through relevant sports communities, athletes, events, and storytelling.

Leads integrated marketing strategy and execution across earned, shared, and paid channels for NAPA brands. Develops data-driven annual plans, optimizes media investment and ROI, analyzes competitive and consumer insights, establishes KPIs, manages agency and cross-functional partnerships, oversees budgets, and mentors marketing managers. The role supports promotions, product launches, sales initiatives, and data capability development while traveling 20–25% of the time.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketing, field marketing, communications, and sales enablement teams to translate buyer needs into compelling content and campaigns. Manages priorities, timelines, resources, performance measurement, and optimization while using AI-enabled marketing tools to improve research, planning, content development, and workflows.

Develops and activates industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service line marketing, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign execution, stakeholder coordination, performance measurement, and optimization while using AI-enabled tools to improve research, planning, content development, and workflows.

Owns end-to-end strategy and execution for trade shows, experiential marketing, and client events. Manages event portfolios, budgets, vendor relationships, booth experiences, registration, lead capture, sales coordination, and onsite logistics. Develops event strategies aligned with revenue goals, analyzes post-event ROI, and recommends cost and performance improvements. Partners with Sales, Product Marketing, Design, and other stakeholders to create branded experiences that generate leads, accelerate deals, and strengthen client relationships.

Develop and execute product marketing strategy for Salesforce’s Financial Services industry, including positioning, messaging, go-to-market plans, funnel content, customer stories, events, webinars, website pages, and sales enablement. Partner with Sales, Product, Industry Advisors, executives, and customers to drive pipeline and adoption. Use AI tools and build AI-assisted workflows while presenting at events and coaching speakers.

Lead the development of Directive’s Lifecycle Marketing practice across B2B, SaaS, service, and complex eCommerce clients. Build lifecycle strategies, customer journeys, segmentation, automation, testing roadmaps, and measurement frameworks tied to revenue outcomes. Deliver hands-on client work across marketing platforms, lead senior stakeholder relationships, mentor marketers, and help shape service offerings. Participate in scoping, pitching, and expanding engagements while developing methodologies and operating effectively in ambiguous environments.

Own Smart Supply’s end-to-end marketing strategy across PR, thought leadership, content, field marketing, events, community, partner programs, and product launches. Build industry credibility through media, client, and partner storytelling; secure event visibility; strengthen positioning; and translate technical ad-curation differentiation into clear narratives. Collaborate with Growth, Strategy, partners, agencies, and industry associations while independently driving initiatives from strategy through execution in a remote-first global team.

Supports go-to-market and integrated marketing campaigns for transactions advisory and private equity offerings. Coordinates digital, content, events, thought leadership, and alliance marketing initiatives; develops campaign materials and collaborates with business leaders and subject matter experts. Tracks engagement, lead generation, and pipeline metrics, recommends improvements, manages campaign calendars and timelines, and ensures alignment with firmwide marketing priorities.

Lead and unify multi-disciplinary marketing (performance, paid media, AdOps, email, creative, brand, events, social, podcast) to drive lead generation, pipeline, revenue, retention, and measurable commercial outcomes. Build processes, KPIs, dashboards, hire and coach teams, align marketing with sales, and apply AI/automation to improve execution and efficiency.