Top Senior Marketing Jobs in Atlanta, GA

The Director of Client Marketing synthesizes client performance data to develop growth strategies and aligns product and marketing efforts for expansion opportunities.

Lead product marketing for the agency segment, owning positioning, GTM, launches, competitive intelligence, and performance metrics. Manage and grow a PMM team, partner with Product, Sales, and Field Marketing to drive adoption and revenue, and champion AI-forward tooling and data-driven GTM across the Applied Epic and EZLynx portfolio.

Lead partner lifecycle strategy for onboarding, activation, engagement, growth, advocacy, and retention. Design personalized journeys and programs across digital, email, web, portal, events, and community channels. Use data and insights to measure, optimize, and connect engagement to commercial outcomes. Build partner community, drive advocacy, and align stakeholders across a global matrixed organization.

Manage and coordinate monthly product drops and biannual launches. Create and maintain launch plans, run planning and status meetings, collaborate cross-functionally, drive process improvements, and ensure timely execution and communication to stakeholders.

The Senior Marketing Analytics Lead will oversee analytics projects, translate data into insights, influence marketing strategies, and mentor junior team members.

Primary owner of email marketing for Global Risk Solutions NA: strategy, SFMC journey building, end-to-end execution, A/B testing, platform governance, reporting, and cross-channel support for social, advertising, and web.

Own paid advertising and organic LinkedIn programs for Global Risk Solutions NA. Develop media strategy, manage agency relationships, execute and optimize campaigns, run A/B tests, manage organic LinkedIn content and employee engagement, synthesize cross-channel performance data, and collaborate with creative, communications, and business stakeholders to drive awareness and consideration.

Lead end-to-end marketing strategy for assigned business units across Autotrader and KBB. Develop integrated, full-funnel strategic briefs and plans, partner with product, B2B, media, creative, analytics, and CRM teams, manage agencies, present recommendations to senior leadership, and drive measurable acquisition and retention outcomes in a marketplace environment.

Lead integrated brand and lifecycle marketing strategy and execution across brand media, social, and reengagement channels. Own media planning/buying, lifecycle campaigns (email, SMS, app), audience segmentation, MarTech-enabled personalization, measurement/attribution, and budget management. Manage agencies and mentor a team while partnering cross-functionally with analytics, performance marketing, creative, and MarTech to drive awareness, reengagement, and customer lifetime value.

Lead end-to-end marketing strategy for assigned business units across Autotrader and KBB. Develop integrated, full-funnel strategic briefs and plans, partner with product, B2B, media, creative, analytics and CRM teams, manage agency relationships, drive lifecycle and campaign optimization, present to senior leadership, and deliver measurable acquisition and retention outcomes.

Lead execution of multi-channel brand media and coordinated lifecycle reengagement programs (email, SMS, push, retargeting, paid social). Manage media budgets, agency relationships, segmentation, testing, campaign optimization, MarTech integration, and cross-functional collaboration to boost retention and lifetime value. Track performance against KPIs and design strategies to detect and prevent customer disengagement.

Primary owner of email marketing for Global Risk Solutions NA: strategy, end-to-end execution, SFMC journey building and administration, A/B testing, template builds, list hygiene, reporting, and cross-channel backup for social, advertising, and MarTech. Partner with creative, enterprise platform teams, and stakeholders to optimize performance and governance.

Lead product marketing and content strategy to shape Gridline's brand and positioning for RIAs, GPs, and private banks. Drive sales enablement, GTM for product launches, oversee digital presence, and build AI-augmented content and automation workflows to scale high-accuracy thought leadership and collateral.

Lead execution of global product marketing programs, managing projects and campaigns across digital, paid media, email, content, events, SEO, and ABM. Track and optimize campaign performance, maintain marketing automation and CRM workflows, gather insights from Power BI, and collaborate with product, sales, and business teams to drive demand, enable sales, and shape product messaging.

Lead Americas field marketing to drive pipeline via events, conferences, partner and customer marketing, ABM, and executive engagement. Manage a distributed team, align with sales, set KPIs, run program management, and use Salesforce and Marketo for analytics and demand generation.

Manage and optimize marketing performance measurement, including dashboard development, data modeling, and KPI tracking, using Power BI and various marketing data systems.

Lead North America B2B field marketing to drive demand, sales acceleration, and customer engagement. Plan and execute in-market campaigns, events, account-based and digital activations, sales enablement, and performance reporting. Partner with sales, product, regional, and global teams and external agencies to generate qualified leads and optimize campaign outcomes.

Lead brand, marketing, communications, website, social media, and PR for the school. Manage marketing team, develop and execute marketing and communications strategies to drive admissions, family communications, and brand consistency across print and digital channels.

Lead creative development for campaigns, social, web, and paid media; produce high-quality marketing and branded video; design graphics and sales collateral; maintain visual brand consistency; manage production timelines, asset libraries, and vendor relationships.

Lead marketing efforts to build and scale a new market, driving awareness and revenue while managing cross-functional growth initiatives. Collaborate closely with sales to enhance pipeline generation and develop marketing strategies.

Lead end-to-end GTM and localized launch campaigns for ICHRA, translating plan design into messaging, enabling sales and broker channels, managing cross-functional launch timelines, tracking campaign performance, and ensuring regulatory and brand compliance to drive broker adoption and member enrollment.

Create and execute payments-focused marketing communications globally: position offerings, develop content (case studies, white papers, blogs, videos), support sales with presentations and training, drive market research, and coordinate cross-functional operational communications for product launches and transformation initiatives.

Lead client-level and market-level marketing for Specialty & Wellness focus markets. Develop and execute multi-channel B2B and B2B2C campaigns, build acquisition and lifecycle communications, create partner enablement materials, and measure/optimize performance. Act as primary marketing contact for partners and coordinate cross-functionally with Sales, Client Management, Analytics, Product, and agencies.

Lead GTM strategy and execution for assigned product line: develop sales enablement, create demos and content, align marketing and distribution, drive pipeline, produce event materials, and communicate key sales updates.

Manage internal marketing technology platforms, workflows, and governance for email, intranet, and digital channels. Oversee domain portfolio, third-party risk, business continuity, performance monitoring, troubleshooting, and documentation to improve engagement, compliance, and operational consistency.