Top Senior Marketing Jobs in Atlanta, GA

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Lead end-to-end marketing strategy for assigned business units across Autotrader and KBB. Develop integrated, full-funnel strategic briefs and plans, partner with product, B2B, media, creative, analytics and CRM teams, manage agency relationships, drive lifecycle and campaign optimization, present to senior leadership, and deliver measurable acquisition and retention outcomes.

Lead execution of multi-channel brand media and coordinated lifecycle reengagement programs (email, SMS, push, retargeting, paid social). Manage media budgets, agency relationships, segmentation, testing, campaign optimization, MarTech integration, and cross-functional collaboration to boost retention and lifetime value. Track performance against KPIs and design strategies to detect and prevent customer disengagement.

Develop and manage customer advocacy, social media, website, SEO/AEO, and content programs. Create customer stories, executive thought leadership, blogs, campaigns, and awards submissions. Manage editorial calendars and website resources, optimize content access in Seismic, analyze KPIs, and recommend improvements. Partner with Product Marketing, Demand Generation, Sales, Customer Success, executives, and subject-matter experts to support brand awareness, engagement, demand generation, and pipeline growth.

Lead regional go-to-market strategy, product lifecycle management, demand creation, and design-win growth for MCU, MPU, and connectivity products. Translate technical capabilities into customer value propositions, manage regional funnels and pricing, enable sales and partners, develop ecosystems, analyze markets and competitors, and influence global product roadmaps through regional customer insights. Build strategic customer relationships and drive revenue, portfolio performance, and commercial success across targeted industries and geographies.

Executes new product launch and omnichannel B2B and B2C campaigns across print, digital, video, events, and account-based marketing. Manages creative partners, serves as an account brand expert, conducts competitive research, tracks marketing trends, and develops marketing and sales enablement recommendations. Requires strong project management, communication, organization, collaboration, and AI skills for improving efficiency, analyzing customer data, and optimizing messaging.

Leads the D2C digital marketing and analytics strategy, managing integrated marketing and data teams. Oversees campaigns, content, SEO, paid media, email, website performance, CRM integration, analytics, dashboards, and executive reporting. Drives adoption of AI-enabled workflows, machine learning, predictive modeling, and automation to improve acquisition, conversion, retention, efficiency, and insight generation. Partners cross-functionally with engineering, product, sales, UX, payments, delivery, and BI teams to ensure reliable data and measurable revenue outcomes.

Leads and coaches a product marketing team while owning go-to-market strategy, positioning, messaging, market research, persona development, competitive intelligence, and sales enablement for Benevity’s enterprise platform. Partners with Product, Sales, Customer Success, Content, Website, and Demand Generation teams to align strategy, deliver customer insights, support launches, and strengthen the buyer journey.

Manages marketing operations across Marketing and Business Development, improving workflows, operating rhythms, funnel management, data quality, campaign measurement, lead handoffs, and pipeline performance. Uses Salesforce, marketing automation, reporting, and business intelligence tools to analyze trends, evaluate ROI, support segmentation, and provide actionable recommendations to executives. Leads cross-functional process improvement and scalable governance initiatives.

Develops and executes recruitment marketing strategies to attract physicians, advanced practice providers, locum tenens clinicians, and other priority talent. Responsibilities include employer branding, multi-channel campaigns, recruitment content, candidate communications, recruiting events, career site and CRM initiatives, vendor and budget coordination, performance reporting, and cross-functional collaboration with Recruiting, Operations, People, and Clinical Leadership. The role is hybrid in Atlanta with at least three office days weekly.

Leads Subaru brand strategy implementation across a designated zone, advising retailers and District Sales Managers on marketing programs, sales targets, incentives, budgets, merchandising, and communications. Manages retailer engagement, advertising funds, promotional planning, and zone marketing events, partnering with experiential, motorsports, and auto show teams. Requires strong communication, negotiation, leadership, organization, and relationship-building skills, along with extensive travel to retailers, offices, and events.

Develops marketing performance reports, dashboards, KPI frameworks, and executive metrics. Analyzes campaign, budget, and business data to identify trends and opportunities, translating findings into recommendations for leadership. Partners with Finance, Business Intelligence, and other stakeholders to improve measurement strategies and reporting processes. Presents insights and supports data-driven marketing decisions across the organization.

Executes strategic marketing plans and campaigns for the Americas Capital Markets business. Partners with leadership and marketing centers of excellence to develop brand initiatives, content plans, communications, digital marketing, advertising, public relations, events, and business development activities. Uses market and client insights to optimize marketing investment, increase brand awareness, drive engagement, and support revenue growth. Measures campaign results, advises leadership on communications, and shares best practices with other marketing leaders.

Develops customized account-based marketing campaigns and sales enablement materials for strategic accounts. Partners with sales and leadership to translate customer, technical, clinical, and market information into persuasive visual stories, presentations, proposals, case studies, and digital content. Manages projects from concept through delivery, coordinates reviews, maintains brand quality and version control, meets tight deadlines, and tracks business impact. This is a full-time, on-site role requiring strong design, writing, editing, storytelling, and project-management skills.

Lead end-to-end content strategy and execution to drive awareness and pipeline. Manage editorial and social calendars, partner with SMEs and customers, produce cornerstone assets, optimize via SEO and analytics, coordinate agencies, and improve content workflows and measurement.

Lead product marketing for Microsoft Purview’s data loss prevention capabilities. Develop positioning, messaging, launch materials, enablement, demos, and customer-facing content; analyze markets and competitors; gather customer insights; influence product strategy; and align product, engineering, sales, partners, and leadership. Represent the data security business with customers, analysts, partners, and executives while driving adoption, deployment, and usage of DLP capabilities in the AI era.

Develops and executes channel partner marketing strategies, co-branded campaigns, enablement resources, onboarding programs, communications, webinars, and demand-generation initiatives. Collaborates with sales, partnerships, product marketing, and operations teams to support partner engagement and revenue growth. Manages campaign projects, tracks performance, analyzes data, and optimizes scalable partner marketing programs.

Leads product marketing for a B2B SaaS portfolio, owning positioning, messaging, go-to-market strategy, product launches, competitive intelligence, sales enablement, demand-generation strategy, and market insights. Partners with Product, Sales, Customer Success, and executive teams to drive pipeline, adoption, and market awareness. Mentors junior marketers and influences cross-functional initiatives in a global, matrixed organization.

Owns positioning, messaging, launches, marketing plans, and asset strategy for analytics solutions within an Agentic AI business. Partners with Product, Sales, Analyst Relations, Competitive Intelligence, PR, and Evangelism to align roadmaps, develop differentiated narratives, enable revenue teams, and drive market impact. The role combines strategic influence with hands-on creation of presentations, thought leadership, launch materials, sales enablement content, one-pagers, and website copy.

Leads OrthoAtlanta’s marketing, communications, and public relations strategy. Develops brand plans, patient-focused content, social media campaigns, internal and external communications, community events, and media relationships. Tracks marketing budgets, KPIs, and campaign performance while advising leadership and supporting business growth. Requires healthcare marketing knowledge, HIPAA awareness, strong communication skills, and proficiency with digital marketing, creative, social, and content management tools.

Develop and execute digital marketing strategies focused on SEO, SEM, and digital advertising to attract new patients and drive growth. Manage paid search budgets, bidding, testing, SEO initiatives, website updates, analytics, reporting, and optimization. Collaborate with content, web, and development teams while ensuring healthcare marketing and HIPAA compliance.

Lead technical product marketing for Microsoft 365 Copilot by developing product-truth messaging, conducting competitive and scenario-based evaluations, creating technical collateral and demos, and partnering with product, engineering, sales, and customers to drive adoption and readiness.

Lead client-level and market-level marketing for Specialty & Wellness focus markets. Develop and execute multi-channel B2B and B2B2C campaigns, build acquisition and lifecycle communications, create partner enablement materials, and measure/optimize performance. Act as primary marketing contact for partners and coordinate cross-functionally with Sales, Client Management, Analytics, Product, and agencies.