Creating digital solutions for today's challenges and tomorrow's opportunities.
The Role
Lead the transformation of marketing technology ecosystems, optimize costs, accelerate AI adoption, and deliver measurable business outcomes through strategic vision and innovative solutions.
Summary Generated by Built In
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
Lead the transformation partnership for our client’s marketing technology ecosystem and AI-powered customer experiences. Own strategic vision, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business outcomes. Be the connective tissue between marketing strategy, data science, and enterprise architecture.
Strategic Responsibilities
Cost Optimization & Platform Rationalization
· Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront)
· Develop build vs. buy recommendations, challenging vendors when ROI doesn't justify cost
· Lead stack consolidation eliminating redundancies
· Create financial models for platform improvements
· Define Next Best Action/Next Best Offer frameworks with AI-driven decisioning
Technology Strategy & Architecture
· Define QoQ Martech strategy plan balancing innovation and business priorities
· Provide architecture recommendations for customer data infrastructure and real-time decisioning
· Lead quarterly stack audits assessing utilization, data quality, integration health, security
· Identify high-value AI/automation use cases with growth marketing, product, and sales teams
Executive Partnership
· Present recommendations to VP/SVP leadership with data-driven insights
· Build business cases for strategic investments with ROI projections and risk assessments
Innovation Leadership
AI & Emerging Technology
· Lead bi-weekly innovation sprints prototyping new capabilities and/or POVs
· Help build LLM/SLM apps for content, customer insights, campaign optimization and more
· Develop platform-agnostic AI solutions leveraging GCP (Vertex AI, Gemini)
· Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing
Proof of Value & Modernization
· Execute POVs demonstrating business impact
· Maintain competitive intelligence on Martech and Adtech landscape
· Help build native integrations outside Adobe/Pega to reduce vendor dependence
· Evangelize innovation through demos, workshops, executive briefings
Must-Have Soft Skills
· Executive communication: Comfort presenting to VP/SVP audiences with compelling narratives
· Consultative mindset: Asks questions, challenges assumptions, builds consensus
· Martech expertise: Recognized thought leader in marketing technology community
· Presentation mastery: Creates executive-quality decks and delivers with confidence
· Strong personality: Brings opinions and isn't afraid of healthy debate
· Self-directed: Takes initiative, drives agenda, operates autonomously
Success Metrics
· Cost savings delivered through stack optimization
· Innovation velocity: POVs delivered per quarter with clear business impact
· Platform utilization and ROI improvements across Martech stack
· AI use case deployment: Production capabilities launched
· Stakeholder satisfaction: NPS from executive sponsors and internal customers
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Responsibilities
- Define and deploy complex B2B customer journeys spanning awareness to advocacy
- Optimize multi-touch attribution and journey analytics for enterprise sales cycles
- Partner with CDH data science on propensity models, lookalike audiences, churn prediction
- Optimize Adobe Experience Platform (AEP) for real-time segmentation and activation
- Architect ABM programs leveraging intent data, predictive scoring, personalized engagement
Preferred Qualifications
- 10+ years in marketing technology with 5+ years in strategic/leadership roles
- Deep expertise with Adobe Stack and Pega decisioning platforms (nice to have)
- Hands-on AI/ML experience (LLMs, propensity models, recommendation engines)
- Proven track record of cost optimizations through stack rationalization
- GCP/Google Cloud experience (Vertex AI, BigQuery, Gemini preferred)
- B2B marketing experience in complex, multi-stakeholder environments
- Expertise in AI driven Marketing automation
- Customer data platforms and identity resolution
- AI/ML frameworks and cloud-based AI services
- API integrations, data modeling, event streaming
- Performance marketing and programmatic advertising tech
- SQL, Python, or similar for data analysis/prototyping
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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
#BI-Remote
#LI-Remote
Top Skills
Adobe Experience Platform
BigQuery
GCP
Gemini
Pega
Python
SQL
Vertex Ai
What the Team is Saying
Amanda
EVP, Operations
Abbey
VP of Business Development, Convenience Retailing
Jon
HelpDesk Manager
Markel
People Experience Advisor
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The Company
What We Do
Bounteous is an end-to-end digital transformation services consultancy that partners with leading brands around the globe to co-innovate and drive exceptional client outcomes. We build digital solutions for today’s challenges and tomorrow’s opportunities through transformative products and experiences. Driven by co-innovation, high technical and domain expertise, and a commitment to global talent, we foster a culture of belonging, support, and growth, ensuring accountability and successful business outcomes.
Our thousands of skilled strategists and technologists and around the world shatter boundaries, obsess over outcomes, and forge the future. Our people, clients, and partners make Bounteous exceptional.
We drive success for the world’s biggest brands with award-winning solutions:
AI, Data, Analytics
Digital Commerce
Experience Innovation & Design
Enterprise Digital Transformation
Marketing Activation & Loyalty
Digital Product & Platform Engineering
Cloud Enablement & Modernization
We collaborate with top tech leaders to pioneer solutions in a dynamic digital world:
Adobe
AWS
Microsoft
Salesforce
Google
…and more!
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Bounteous Offices
Remote Workspace
Employees work remotely.
Our remote-first teams of talented individuals collaborate and co-innovate worldwide. We believe productivity thrives anywhere, so you're empowered to work in the way and environment where you perform best.
Typical time on-site:
None
