Director of Martech Strategy, Adobe and AI

Reposted Yesterday
Hiring Remotely in United States
Remote
170K-200K Annually
Senior level
Agency • Digital Media • eCommerce • Professional Services • Software • Analytics • Consulting
Creating digital solutions for today's challenges and tomorrow's opportunities.
The Role
Lead the transformation of marketing technology ecosystems, optimize costs, accelerate AI adoption, and deliver measurable business outcomes through strategic vision and innovative solutions.
Summary Generated by Built In
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

Lead AI product strategy for an intelligent orchestration platform transforming end to end performance marketing. Design marketer-first AI experiences that eliminate unwarranted manual work, enable 1:1 personalization at scale, and bridge Adobe Experience Cloud with enterprise systems. Shape product vision, agentic architecture, and market positioning for a future-ready platform serving B2B marketing use cases. 

 What You'll Do 

AI Product Strategy (40%) 

Solutioning: Analyze performance marketing gaps (campaign planning, content production, audience development, activation, reporting) and architect AI solutions 

Product Led: Lead phased evolution from automation to personalization, orchestration and predictive intelligence 

Agentic AI: Design multi-agent ecosystem (e.g. Audience, Content, Journey, Brief, Query, Optimization, Critics) with orchestration enabling autonomous marketing execution 

Experience: Champion intuitive, SPOG or command center interface eliminating tool-switching for non-technical users 

Future-Ready: Ensure extensible, modular architecture scaling to emerging AI capabilities 

Technical Architecture (35%) 

Integration: Architect integrations with GCP, AEP/CDP, Workfront, Analytics and advise on APIs  

AI Stack Orchestration: Evaluate & integrate LLM (Gemini, Vertex AI), RAG, prompt frameworks 

Feasibility: Assess use cases vs. existing platform capabilities (Pega, Adobe etc.) and constraints 

Agentic Design: Define interaction protocols, decision logic, human-in-loop & feedback methods 

Stakeholder Alignment (15%) 

Executive Mandates: Bridge C-suite objectives (cost, velocity, personalization) with AI realities 

Change Strategy: Design adoption approach, identify champions, training needs, success metrics 

Requirements Synthesis: Distill diverse stakeholder needs into coherent product specifications 

Thought Leadership (10%) 

Monitoring: Track Adobe/Salesforce/Martech events & identify differentiation opportunities 

Innovation: LLM/Agentic advancements, real-time personalization & assess applicability 

Information Security Responsibilities

  • Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
  • Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
  • Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
  • Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Responsibilities

  • Define and deploy complex B2B customer journeys spanning awareness to advocacy
  • Optimize multi-touch attribution and journey analytics for enterprise sales cycles
  • Partner with CDH data science on propensity models, lookalike audiences, churn prediction
  • Optimize Adobe Experience Platform (AEP) for real-time segmentation and activation
  • Architect ABM programs leveraging intent data, predictive scoring, personalized engagement

Preferred Qualifications

  • 10+ years Martech strategy; 3+ years building AI products for marketing 
  • Agentic AI: Hands-on multi-agent system design with orchestration, decision logic, human-machine collaboration 
  • AI Development: LLM integration, prompt engineering, RAG architectures, conversational AI, recommendation systems 
  • Performance Marketing: Deep understanding of campaign workflows, briefing, segmentation, content production, QA, activation, attribution and B2B pain points 
  • Platform Knowledge 
  • Adobe Experience Cloud: AEP/CDP,  GenStudio, Workfront, Marketo etc. 
  • Broader Martech: Marketing automation, Analytics/BI, DAM, advertising platforms etc. 
  • Integration Patterns: API design, event-driven architecture, real-time data sync 
  • Product Thinking: Define vision, prioritization balancing user needs/feasibility/value 
  • UX for Marketers: Design intuitive interfaces enabling AI leverage without technical expertise 
  • Executive Communication: Present complex AI concepts to Execs, translate architecture to business outcomes 
  • Cross-Functional Leadership: Navigate organizational complexity, drive team outcomes with influence 
  • Agency/consulting background across multiple clients 
  • B2B or telecommunications marketing experience 
  • Google Cloud AI (Vertex/Gemini)  
  • Certifications: Adobe Expert, Google Cloud Professional 
  • Computer science/engineering background 

We invite you to stay connected with us by subscribing to our monthly job openings alert here.

Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas. 

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Top Skills

Adobe Experience Platform
BigQuery
GCP
Gemini
Pega
Python
SQL
Vertex Ai

What the Team is Saying

Amanda
Abbey
Jon
Markel
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The Company
HQ: Chicago, Illinois
4,000 Employees
Year Founded: 2003

What We Do

Bounteous is an end-to-end digital transformation services consultancy that partners with leading brands around the globe to co-innovate and drive exceptional client outcomes. We build digital solutions for today’s challenges and tomorrow’s opportunities through transformative products and experiences. Driven by co-innovation, high technical and domain expertise, and a commitment to global talent, we foster a culture of belonging, support, and growth, ensuring accountability and successful business outcomes.

Our thousands of skilled strategists and technologists and around the world shatter boundaries, obsess over outcomes, and forge the future. Our people, clients, and partners make Bounteous exceptional.

We drive success for the world’s biggest brands with award-winning solutions:
AI, Data, Analytics
Digital Commerce
Experience Innovation & Design
Enterprise Digital Transformation
Marketing Activation & Loyalty
Digital Product & Platform Engineering
Cloud Enablement & Modernization

We collaborate with top tech leaders to pioneer solutions in a dynamic digital world:
Adobe
AWS
Microsoft
Salesforce
Google
…and more!

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Bounteous Offices

Remote Workspace

Employees work remotely.

Our remote-first teams of talented individuals collaborate and co-innovate worldwide. We believe productivity thrives anywhere, so you're empowered to work in the way and environment where you perform best.

Typical time on-site: None
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HQChicago, Illinois
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