Digital Marketing Manager - Paid Search

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eHealth connects people with quality, affordable health insurance through a proprietary marketplace offering Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, individual, family, small business, and ancillary plans from 200 health insurance carriers nationwide. As part of eHealth’s transformation, we are seeking a Digital Marketing Manager to support a variety of products and audiences. Our ideal candidate will possess knowledge of SEM, Paid Search techniques in the direct-to-consumer space, and have experience working in close collaboration with strategy, SEO and product teams. Reporting to the Director of Paid and Organic Search, this person will have experience in all facets of creating SEM campaigns including setting up campaigns and ad group, implementing ad copy, optimizing keywords, ensuring campaign tracking is working and monitoring campaign performance. The Digital Marketing Manager - Paid Search should bring an analytical skill set, audience-obsession for creating motivating and relevant messages, intellectual curiosity to challenge status quo with new marketing practices and a track record of delivering superior results.

The Digital Marketing Manager - Paid Search can be based anywhere in the US.

Responsibilities:

• Manage complex, large-scale SEM campaigns including keyword research and expansion, ad copy creation, campaign performance tracking, testing and landing page optimization, in coordination with broader marketing team.
• In coordination with audience strategy teams, develop SEM strategies and consumer journeys to acquire audiences in our growth businesses for Medicare Advantage, Medicare Supplemental, Individual & Family, Small Business and Multicultural.
• Lead all stages of copy creation including partnering with the agency to write copy, maintain ad copy decks and manage filings with legal/compliance.
• Drive creative excellence on a/b creative testing, ad rotations, ad rank improvements and lead the internal ad copy approval process.
• Partner with marketing audience strategy and product teams on landing page improvements and testing for paid search across each stage of the journey.
• Conduct deep dive analysis on SEM opportunities to drive efficiencies and growth. 
• Set, track, monitor and optimize against annual and quarterly budget
• Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
• Define and monitor KPIs to react to changes quickly and decisively.
• Gather customer data from internal data teams to better segment and target personalized messaging to our audiences.

Qualifications:

• Bachelor’s degree.
• 5+ years of experience managing large scale, multi-million-dollar SEM campaigns with a demonstrable track record of success.
• Hands on experience with Google Ads and Microsoft Ads.
• Experience with SQL and data feeds a plus. 
• Experience working collaboratively with cross functional partners at all levels and ability to clearly communicating technical messages to non-technical audiences.
• Strong analytical acumen.
• Strong organization and project management.
• Experience and comfort working in an entrepreneurial environment, operating at a fast pace and fluid nature to adapt the changing needs of the consumer, the regulatory environment, and the business.
• Great communication skills, both written and verbal.
• Comfortable giving short presentations and reporting data analysis to different audiences.

Who you are:

• Consumer Obsessed. You have strong audience empathy, with a passion for delivering compelling value that drives behavior change.
• Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
• Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.
• Analytical. You use data to uncover new insights, opportunities and make decisions.
• Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
• Clear Communicator. You are clear, concise, candid and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.
• Relationship Builder. You listen, partner and influence across decision makers with a high degree of professionalism.
• Detail-oriented. You give undivided attention to your campaigns to catch any errors or mistakes before deployment.

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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.

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Base Pay Range -$105,000 - $131,300

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eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.