Top Senior Marketing Jobs in Rochester, NY

Lead the firm's brand strategy and provide high-level marketing advisory to portfolio companies. Create thought leadership, oversee digital presence, and manage external agencies to scale Web3 startups from seed to market leadership.

The Director of Marketing Strategy at Telix Pharmaceuticals leads strategic and operational marketing initiatives to drive revenue growth and brand positioning, managing cross-functional partnerships and developing data-driven marketing strategies for oncology products.

Lead product marketing strategy and go-to-market programs for a B2B SaaS fraud and payments platform. Develop clear messaging, drive product launches, support sales and customer success, run win/loss analysis, and translate market and field insights into roadmap and positioning to improve win rates and growth.

Lead migration from Eloqua to Marketo and manage Marketo operations. Design lifecycle, lead scoring, segmentation, attribution, campaign hierarchies, reporting, and governance. Execute campaign builds, ensure data quality and integrations, and deliver actionable insights partnering across Marketing, Sales, Revenue Ops, and Engineering.

The Head of Marketing will develop and execute comprehensive multi-channel strategies to enhance customer acquisition, retention, and revenue growth in a fast-paced e-commerce environment.

The Head of Marketing will lead marketing campaigns targeting both veterinarians and pet owners, leveraging data-driven strategies to build brand visibility and drive growth.

The Head of Performance Marketing will lead strategies to scale paid media, build creative engines, enhance performance funnels, and design an AI-first team, all while reporting to the CEO.

The Lifecycle Marketing Manager will design and execute data-driven lifecycle programs to transform supporters into lifelong climate champions, utilizing various digital channels and tools.

Manage and scale partner marketing programs with resellers, distributors, and channel partners. Build joint GTM plans, run co-branded campaigns and events, administer MDF and incentives, develop partner enablement materials, track campaign performance and ROI, and improve partner engagement processes across North America and EMEA.

Lead planning and execution of paid digital media campaigns across Meta, TikTok, Google, Bing and Snapchat. Own product launch media, manage agency partners, run tests and optimization, coordinate cross-functional stakeholders, grow TikTok Shop GMV, and drive international paid media performance and efficiencies.

Senior leader responsible for developing and executing integrated social and influencer marketing strategies. Lead and mentor a team, manage proposals and pitches, optimize resources, create training and processes, advise clients, collaborate cross-functionally, and identify business growth opportunities to deliver measurable campaign results.

Lead go-to-market strategy and execution for payments and AI-powered features; drive pricing and packaging; develop positioning and messaging; run cross-functional launches; synthesize customer and market insights to influence product and commercial strategy; represent Jane at events.

Lead product marketing for ServiceTrade's field service management products: define messaging, run go-to-market and feature launches (including AI), enable Sales, maintain competitive intelligence, synthesize customer insights, and drive product adoption and expansion.

The Senior Product Marketing Manager will oversee product launches, develop go-to-market strategies, and create impactful messaging to drive market presence and customer understanding of Fingerprint's offerings.

The Sr. Product Marketing Manager will create compelling marketing content, support product launches, and lead go-to-market efforts. Responsibilities include understanding product capabilities, defining personas, crafting messaging, and collaborating with cross-functional teams.

Lead marketing strategy and execution for assigned business verticals. Plan and run integrated lifecycle, paid, organic, in-app, and brand campaigns. Develop messaging, testing strategies, analyze performance, optimize via experimentation, and coordinate cross-functional teams to drive adoption, engagement, retention, and revenue. Leverage AI and marketing technology to improve efficiency.

The Senior Manager of B2B Marketing will develop and oversee the demand generation strategy, build a pipeline of qualified leads, and collaborate with sales and customer success teams to enhance brand retention and drive acquisition efforts.

Own product marketing for a construction-focused SaaS: shape positioning and messaging with product, lead end-to-end launches, drive adoption and in-app lifecycle campaigns, enable sales with battle cards and training, and run competitive analysis and pricing/packaging strategy.

Design and run inbound funnel and campaign systems, owning campaign intake, production, AI-powered workflows, data hygiene, lifecycle management, and ROI attribution across Marketo, Salesforce, and enrichment tools.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Lead partner marketing strategy and execution to drive sourced and influenced pipeline. Manage MDF, co-marketing, ABM-aligned partner programs, enablement assets, partner engagement, and measurement in collaboration with demand generation, field marketing, and partner teams.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead product marketing to define Teak's positioning, GTM messaging, consumer-facing product copy, competitive intelligence, launch execution, and sales/CS enablement across partner and consumer audiences.