Top Senior Marketing Jobs in Rochester, NY

Design and run inbound funnel and campaign systems, owning campaign intake, production, AI-powered workflows, data hygiene, lifecycle management, and ROI attribution across Marketo, Salesforce, and enrichment tools.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Hands-on Martech analyst supporting implementation, configuration, troubleshooting and optimization across CRM, email, CDP and other marketing platforms. Assist CRM migration planning/execution, translate business requirements into technical solutions, ensure cross-system data alignment, and provide tactical support to senior team members.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Lead partner marketing strategy and execution to drive sourced and influenced pipeline. Manage MDF, co-marketing, ABM-aligned partner programs, enablement assets, partner engagement, and measurement in collaboration with demand generation, field marketing, and partner teams.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead product marketing to define Teak's positioning, GTM messaging, consumer-facing product copy, competitive intelligence, launch execution, and sales/CS enablement across partner and consumer audiences.

Fractional marketing leader responsible for owning enterprise pipeline and demand-generation for high-ACV accounts. Lead and manage the internal marketing team, execute multi-channel ABM campaigns, align closely with sales, and report clear pipeline and ROI metrics to executive leadership.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Lead operational execution for lifecycle marketing: own campaign calendar for email and SMS, translate strategy into plans, coordinate cross-functional teams, improve workflows and tooling, enforce QA, and track campaign performance and experiments.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.

Remote contract Martech Technical Analyst responsible for building ETL/data pipelines, configuring and troubleshooting Salesforce Marketing Cloud (Contact Builder, Journey Builder, Automation Studio), integrating CRM/CDP systems, implementing identity resolution, designing automation/event-driven workflows, ensuring data governance and quality, and supporting CRM migration into SFMC to enable segmentation, personalization, and campaign activation.

The Regional Marketing Manager for Sustainability oversees marketing efforts in energy transition and sustainability, manages customer relationships, analyzes market trends, and directs marketing strategies for EEE solutions.

Lead regional marketing strategy and execution for AMR East, translating global plans into local campaigns, driving demand generation, partner enablement, and product adoption. Collect field insights to influence global roadmap, manage budgets and KPIs, support sales training and channel programs, and ensure brand consistency across the region.

Lead product marketing for Site Search and discovery platform: define positioning, buyer insights, go-to-market planning, sales enablement, campaigns, research/win-loss, pricing/packaging, analyst relations, and build a small product marketing team to drive pipeline and revenue.

Own platform-level positioning, messaging, and go-to-market strategy for the flagship data integrity platform. Lead launches, enablement, and cross-functional alignment with Product, Sales, and Demand Gen. Translate technical capabilities into outcome-focused messaging for technical and business buyers, drive pipeline impact, apply AI to accelerate product marketing tasks, and synthesize market and customer insights to inform roadmap and competitive strategy.

Lead and scale Attentive's competitive intelligence program: monitor competitors, synthesize market signals, produce battlecards and enablement, support deal execution and win/loss analysis, build AI-powered CI workflows, and provide strategic recommendations to Product, GTM, and Sales.

Lead strategy, planning, execution, and optimization of offline media (linear TV, CTV/OTT, radio, podcasts, direct mail). Design tests (A/B, lift, incrementality), analyze performance and attribution, collaborate with creative and analytics teams, and present data-driven recommendations to improve ROAS and CPA while measuring cross-channel impact.

Lead and scale paid media strategy and roadmap across channels; own platform intelligence, experimental test architecture, agency governance, affiliate program growth, channel diversification, geographic expansion, and CPO targets. Collaborate cross-functionally to align performance insights with creative and content, build measurement and automated reporting, and drive scalable acquisition performance.

Lead execution of brand partnerships and activations to amplify ElevenLabs across products. Plan and run partnerships (sports, popups, OOH, creator collaborations), develop creative campaigns, build activation assets, manage multi-million-dollar budgets, vendors, contracts, and timelines, measure impact, and coordinate cross-functionally with product marketing, comms, and design.

The SVP of Marketing Effectiveness will shape client perceptions of the practice, drive innovation in measurement, and develop key relationships while overseeing analytics leadership and strategy implementation.

Own and evolve Stripe's pricing narrative, develop messaging, train sales teams, and lead go-to-market strategies for pricing constructs and bundles.

Lead acquisition, demand generation, and customer marketing to drive pipeline and revenue across products. Build cross-functional strategies, manage lead lifecycle, oversee channels (email, paid media, SEO, events), integrate AI/automation, optimize campaigns, manage budget, and mentor the Growth Marketing team to meet pipeline targets.

Lead enterprise account strategy and ABM to win new logos and expand existing accounts. Build multi-channel programs blending digital and field marketing, design demand funnels and routing processes, enable sales with enterprise assets, and use AI to scale personalization and performance. Deliver measurable pipeline and expansion outcomes.