Develop and execute media relations, public relations, external communications, thought leadership, and social media strategies for Northwestern Mutual and its financial advisors. Build relationships with local, regional, trade, and national media; create messaging and press materials; provide PR counsel and media training; manage press conferences and PR agencies; and collaborate cross-functionally to strengthen reputation and communicate complex financial planning topics. Analyze PR metrics and guide content development across markets and audiences.

Leads enterprise consumer and client insights, research strategy, brand tracking, segmentation, positioning, and communications research. Builds and manages a high-performing research team, oversees budgets and vendors, translates quantitative and qualitative data into compelling narratives, and advises marketing, product, digital, communications, and executive stakeholders. The role drives actionable recommendations across the consumer decision journey and manages large-scale longitudinal research programs and project pipelines.

Develop and execute strategic communications and campaigns for Underwriting, Claims, and PPC initiatives. Translate complex insurance priorities into clear, audience-specific content, consult with business partners, manage projects, measure communication effectiveness, and mentor specialists while ensuring cross-functional alignment and use of corporate channels.