Northwestern Mutual

Media & Public Relations Strategist

Posted 53 Minutes Ago

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Milwaukee, WI, USA

Hybrid

76K-113K Annually

Senior level

Fintech • Insurance • Financial Services

Start-Up Vibes with The Stability of a Fortune 100 Company.

The Role

Develop and execute media relations, public relations, external communications, thought leadership, and social media strategies for Northwestern Mutual and its financial advisors. Build relationships with local, regional, trade, and national media; create messaging and press materials; provide PR counsel and media training; manage press conferences and PR agencies; and collaborate cross-functionally to strengthen reputation and communicate complex financial planning topics. Analyze PR metrics and guide content development across markets and audiences.

Summary Generated by Built In

About the Job:
Develops and manages external communication programs, initiatives, and campaigns that support Northwestern Mutual's marketing and communications priorities and business outcomes.
What You'll Do:

Develops and executes communication strategies and tactics to elevate the reputation of Northwestern Mutual and its financial advisors and offices.
Leads all elements of media relations efforts in key geographic markets, including cultivating relationships with media, messaging development, media training, organizing press conferences, etc.
Provides PR counsel to business partners and agency partners.
Builds external understanding and support of Northwestern Mutual's planning approach through media relations in local, regional, trade and national media.
Drives thought leadership content development and related social media strategy and execution at the local market level.
Works in close collaboration with marketing and communications teammates to deliver content across audiences.

What You'll Bring to the Role:

At least six years of dynamic experience in professional communication, public relations, organizational communication, marketing, training or related communication field.
Bachelor's degree in communication, journalism, public relations, marketing or social sciences.
Emphasis on specialized knowledge of public relations, media relations, and issues management.
Experience in corporate financial communications and/or retail investment products communications.
Proactive professional who has ability to build rapport with business partners and colleagues, provide counsel, and develop productive working relationships at all levels
Versatility to learn about and work with a variety of business areas and topics
Demonstrate exceptional presentation, writing, and analytical skills, including experience writing strategic plans and detailed message materials (press materials, talking points, etc.)
Excellent interpersonal skills and the ability to manage relationships and communicate effectively by phone, email, and in-person
Ability to listen to, engage, and influence business partners throughout the company; synthesize and relate complex information; analyze problems and opportunities; and develop and drive external communication strategies and tactics.
Ability to counsel business partners in the appropriate use of communication strategies and tactics to inform and influence target audiences (e.g., clients, prospects, key influencers, financial representatives, employees, and other partners or stakeholders).
Solid experience using digital and social media as a lead element and experience in providing direction for content creation.
Displays strong results in both national and regional media relations.
Strong understanding of PR metrics and analysis.
Ability to work with and guide PR firms; you are able to work with and lead teams and others virtually in regional markets throughout the country.
Embodies polished organizational, decision-making and problem-solving skills.

Skills You Will Have:

Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.
Consulting: Connects with stakeholders to understand and gain specific information to help resolve customer problems in a given domain. Communicates effectively intent to customers, solicits customer requirements, utilizes domain knowledge and collaborates with the right stakeholders.
Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.
Customer Centricity: Applies a customer first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, impact critical business outcomes, and drive organizational success.
Field Advocacy: Serves as an advocate and liaison of the field to produce meaningful interactions with the field that increase awareness and satisfaction with products and services; brings a field-centric mindset to value creation, prioritization, sequencing, and/or design of digital product enhancements, to maximize value to the field and increase the effectiveness of adoption.
Strategic Thinking: Uses critical thinking and knowledge of business demand to plan, design, prioritize and execute high impact initiatives and programs.
Writing & Editing: Creates and edits persuasive content so that it is appealing, understandable, or relatable to the intended audience; Has knowledge of the variety of formats, styles, and techniques for developing and reviewing materials.

Compensation Range:
Pay Range - Start:
$75,600.00
Pay Range - End:
$113,400.00
Geographic Specific Pay Structure:
Structure 110:
Structure 115:
We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!
Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
Skills
Strategic Thinking (NM) - Advanced, Writing, Field Advocacy (NM) - Intermediate, Customer Centricity (NM) - Advanced, Cross Functional Partnering & Planning (NM) - Intermediate, Consulting, Adaptive Communication
FIND YOUR FUTURE
We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

Flexible work schedules
Concierge service
Comprehensive benefits
Employee resource groups

Skills Required

At least six years of professional experience in communications, public relations, organizational communication, marketing, training, or a related communications field
Bachelor's degree in communication, journalism, public relations, marketing, or social sciences
Specialized knowledge of public relations, media relations, and issues management
Experience in corporate financial communications and/or retail investment products communications
Exceptional presentation, writing, and analytical skills, including strategic plans and detailed message materials
Experience using digital and social media as a lead element and directing content creation
Experience achieving results in national and regional media relations
Strong understanding of public relations metrics and analysis
Ability to work with and guide public relations firms and virtual regional teams
Strong interpersonal, relationship management, consulting, decision-making, organizational, and problem-solving skills

What the Team is Saying

Northwestern Mutual Compensation & Benefits Highlights

Retirement Support — Corporate materials describe automatic 401(k) company contributions alongside a separate, company‑funded cash balance pension with a guaranteed interest credit. This dual‑plan design is highlighted as a standout element for corporate roles.
Leave & Time Off Breadth — PTO is outlined as starting in the low‑20s of days per year and increasing with tenure, with paid parental and caregiving leave and volunteer time included. This structure signals generous time‑off support for different life stages.
Healthcare Strength — Medical, dental, and vision coverage is paired with Lyra mental health services, fertility and family‑building support, and company‑paid disability and life insurance. On‑site health centers, virtual primary care, and fitness centers or reimbursements enhance everyday access and wellbeing.

Learn more about Northwestern Mutual's Compensation & Benefits →

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The Company

HQ: Milwaukee, WI

8,400 Employees

Year Founded: 1857

What We Do

You’ll Like It Here At Northwestern Mutual, we believe that our lives and our work matter. And that doing what’s right is good for everyone. We follow through by designing tech that improves the community and cultivating creative ways to make finance accessible anywhere. These guiding principles have allowed our company to grow for more than 160 years. Here, you’ll be with a team who emphasizes integrity and prioritizes security to design experiences that better everyone. You’ll work in cross functional teams to create optimal solutions that are rooted in innovative strategy and thoughtful execution. And you’re provided development tools and opportunities to become a leader all with the support of a collaborative team. You’ll be surrounded in a culture that values innovation and works to always evolve to stay ahead of trends and client needs. We are intentional in seeking out team members who will challenge us. Our employees choose us for the career opportunities, commitment to philanthropy and desire to have a meaningful impact in the lives of our clients. You have career passions and goals. We have ambition and opportunity for you to grow your future in tech. Discover today: https://careers.northwesternmutual.com/

Why Work With Us

We invest in our people. We know careers are about choices, so we provide intentional opportunity. Here you can build creative ways to make finance accessible anywhere and revolutionize traditional processes. As a mutual company, our focus is our people — whether professional development or investments in the community.