Top Marketing Jobs

Lead execution of complex B2B marketing initiatives for Optum Rx Growth & Retention, delivering client-facing communications, sales enablement materials, digital content, events, and demand-generation support. Partner cross-functionally with Sales, Product, Client Management, clinical and creative teams to develop customized presentations, microsites, and program updates. Manage multiple workstreams, co-branding, stakeholder reviews, and continuous-improvement of processes and templates to drive growth, retention, and pipeline.

Assess and interpret customer needs, identify solutions for non-standard requests, solve moderately complex problems, and translate concepts into practice. Work independently, coach and guide less-experienced colleagues, and support meeting sales promotion/marketing targets within a matrix organization and deadline-driven environment.

Lead go-to-market strategy and commercialization for Optum Financial Commercial Payments. Translate payment and communications capabilities into value propositions, drive adoption, enable sales and product teams, apply analytics to market engagements, build buyer relationships, support P&L monitoring, and communicate strategic narratives to senior leadership.

Lead end-to-end acquisition strategy for small- and large-dollar business lending. Build multi-quarter marketing roadmaps, oversee multi-channel budgets (SEM, paid social, affiliates, SEO), partner with product, analytics, and research to target audiences, optimize funnels, measure performance, and coordinate cross-functional execution. Manage and grow a small acquisition team.

Drive web analytics, reporting, dashboard development, and data management to generate insights that optimize digital experiences and marketing performance. Build automated reports and executive visualizations, partner with stakeholders, and support digital strategy and optimization.

Execute and publish approved digital and social content across paid, owned, and earned channels; adapt creative assets per platform; perform in-flight optimizations and quality checks; support AI/tool enablement; track basic performance metrics and prepare first-level reports; ensure brand, compliance, and audit readiness.

Conduct market and competitive intelligence in healthcare: design and execute primary and secondary research, synthesize insights using frameworks (SWOT, Porter), produce reports and newsletters, advise senior leaders on go-to-market and product strategy, manage research initiatives and vendor relationships, and present findings to executives.

Lead paid digital media strategy and execution for OptumRx, managing media investment, channel mix, audience strategy, measurement, and cross-functional collaboration. Drive campaign optimization, performance reporting, governance, and team mentoring to deliver measurable business outcomes and continuous improvement.

The Marketing Specialist II will manage end-to-end content operations, coordinating program execution, compliance, and stakeholder communications across various channels while enhancing workflows and reporting.

The Marketing Specialist II executes a thought leadership content program, managing editorial operations and producing high-quality content while ensuring compliance with brand and legal standards.