The Role
Supports member, patient, provider, and consumer engagement marketing across lifecycle communications, onboarding, education, digital adoption, and self-service programs. Coordinates multichannel campaign deliverables, approvals, compliance reviews, accessibility checks, launch readiness, and documentation. Tracks engagement and experience metrics, identifies journey gaps, supports optimization recommendations, and develops reusable content resources and AI-enabled workflows while collaborating with cross-functional teams.
Summary Generated by Built In
Requisition Number: 2387477
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
Preferred Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Support consumer / provider (member, patient, perscriber, provider and prescription-holder) onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum Rx priorities
- Assist with development and execution of lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials
- Coordinate print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other engagement channel deliverables with content, creative, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams
- Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control
- Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum Rx capabilities
- Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates
- Gather and summarize performance inputs across activation, engagement, utilization, digital adoption, self-service adoption, NPS, satisfaction, and other experience metrics
- Assist in identifying journey gaps, education needs, service navigation barriers, and opportunities to improve understanding, activation, engagement, and experience
- Support reusable templates, playbooks, content libraries, and AI-enabled workflow improvements with appropriate human review and governance
- Manage multiple assignments with solid attention to detail, timely follow-through, and clear communication
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Bachelor's degree in marketing, communications, business, healthcare administration, or related field
- 3+ years of experience in marketing, member engagement, patient engagement, marketing communications, lifecycle marketing, CRM, digital marketing, campaign operations, content operations, or related roles
- Experience supporting communication programs, onboarding journeys, lifecycle campaigns, or engagement initiatives across digital, email, web, direct mail, CRM, print, or related channels
- Collaborative partner with experience working across creative, content, analytics, product, operations, experience, marketing operations, legal, privacy, compliance, and channel teams
- Proven solid project coordination and organizational skills, with ability to manage multiple tasks, timelines, approvals, stakeholder inputs, and documentation
- Proven solid writing, editing, proofreading, and communication skills with attention to clarity, accuracy, accessibility, brand voice, and compliance requirements
- Demonstrated ability to work with engagement metrics, journey insights, dashboards, status reporting, or campaign performance data to support optimization recommendations
- Proven detail-oriented, proactive, and comfortable operating in a fast-paced matrixed environment
Preferred Qualifications:
- Healthcare, pharmacy, PBM, payer, consumer health, or regulated industry experience
- Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.
Skills Required
- Bachelor's degree in marketing, communications, business, healthcare administration, or a related field
- At least 3 years of experience in marketing, member or patient engagement, marketing communications, lifecycle marketing, CRM, digital marketing, campaign operations, content operations, or related roles
- Experience supporting communication programs, onboarding journeys, lifecycle campaigns, or engagement initiatives across digital, email, web, direct mail, CRM, print, or related channels
- Experience collaborating across creative, content, analytics, product, operations, experience, marketing operations, legal, privacy, compliance, and channel teams
- Project coordination and organizational skills, including managing multiple tasks, timelines, approvals, stakeholder inputs, and documentation
- Strong writing, editing, proofreading, and communication skills with attention to clarity, accuracy, accessibility, brand voice, and compliance
- Ability to work with engagement metrics, journey insights, dashboards, status reporting, or campaign performance data to support optimization recommendations
- Detail-oriented, proactive, and comfortable working in a fast-paced matrixed environment
- Experience in healthcare, pharmacy, PBM, payer, consumer health, or another regulated industry
- Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms
Optum Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave (six weeks), paid caregiver leave (up to two weeks), Bright Horizons back-up care, and adoption assistance up to $10,000 are prominently included. Feedback suggests these family supports meaningfully aid work-life balance and are often highlighted as strengths.
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Retirement Support — A 401(k) with company match is available to all employees, including part-time staff, alongside other financial protections like disability and life insurance. Feedback suggests broad access and matching make retirement support a core pillar of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan offers discounted company stock, with some roles also eligible for sign-on or performance bonuses. Feedback suggests the ESPP is a standout financial perk that helps employees build ownership over time.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
