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As a Lifecycle Campaign Manager, you will develop strategies for customer nurturing and re-engagement through email, push, and SMS channels. You will build nurture programs, set up campaigns, collaborate on content strategies, report on KPIs, and conduct A/B testing to enhance customer experiences and drive revenue growth.
As a Lifecycle Campaign Manager, you will develop strategies and manage customer nurturing experiences across email, push, and SMS. Responsibilities include setting up promotional and lifecycle campaigns, collaborating on content creation, reporting on KPIs, and establishing A/B testing processes to enhance performance.
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