About Opendoor
At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.
We’re looking for a Marketing Manager, Seller Engagement to run the day-to-day execution and optimization of Opendoor’s Seller lifecycle program across email, SMS, and push.
Lifecycle sets the broader engagement strategy. You’ll turn that strategy into programs in market — building audiences, journeys, campaigns, triggers, and experiments in Iterable; QAing what goes live; analyzing performance; and determining what to test next.
This is a highly hands-on role. We’re looking for someone who can take a customer or business problem, translate it into a strong lifecycle execution plan, and independently drive it from idea through measurement and optimization.
AI is a baseline part of how we work and should be embedded throughout campaign development, QA, analysis, documentation, and experimentation.
The problems you’ll solveTurn strategy into high-quality executionTranslate Lifecycle priorities into campaigns, journeys, audience logic, channel plans, and measurable customer experiences across email, SMS, and push.
Build a strong test-and-learn engineDevelop and manage a testing roadmap. Identify opportunities, form hypotheses, design experiments, and use the results to decide what to do next.
Testing should go beyond subject lines and creative. We want to understand who to contact, when, on which channel, with what message, and whether the intervention actually changed customer behavior.
Know what’s working — and what isn’tAnalyze campaign and funnel performance, spot patterns or anomalies, and turn data into clear recommendations.
You’ll partner with Analytics and Data Science when needed, but you should be comfortable investigating performance yourself and moving beyond opens and clicks to outcomes like assessments, offers, contracts, and reactivation.
Keep a complex lifecycle program running cleanlyMake sure the right customers enter the right journeys, suppressions work, triggers fire, personalization is accurate, links function, and customers aren’t receiving conflicting or excessive communication.
Strong attention to detail is critical. When something in the data or customer experience doesn’t look right, we expect you to notice and investigate.
Get the most out of Iterable and AIBe deeply hands-on in Iterable, building and troubleshooting campaigns, journeys, audiences, templates, triggers, and experiments.
Use AI as part of your everyday workflow to increase execution and testing velocity, improve QA and analysis, automate repetitive work, and raise the overall quality of the program.
What you bring- Strong hands-on experience with Iterable, Braze, Customer.io, Klaviyo, or a comparable multi-channel marketing platform; Iterable experience strongly preferred.
- Strong lifecycle fundamentals across segmentation, personalization, behavioral triggers, journey design, suppression, cadence, and email/SMS/push execution.
- A high test-and-learn bar and experience designing meaningful experiments.
- Strong analytical instincts and comfort interpreting campaign and funnel performance.
- Exceptional attention to detail across audiences, links, personalization, rendering, QA, and production readiness.
- Comfort troubleshooting HTML and email-template issues.
- Strong AI fluency and demonstrated use of AI in your day-to-day work.
- The ability to take an ambiguous problem and independently turn it into an execution and testing plan.
- Strong cross-functional communication and collaboration skills.
- Seller lifecycle campaigns and journeys launch reliably and at a high quality bar.
- There is a clear, active testing roadmap and a steady pace of learning.
- Decisions are grounded in customer behavior and incremental business impact, not channel metrics alone.
- Issues in audiences, journeys, suppression, frequency, or execution are identified and resolved quickly.
- Iterable is used as a sophisticated lifecycle engine, not simply an email deployment tool.
- AI meaningfully improves the speed and quality of execution.
- Lifecycle strategy is consistently translated into strong, measurable programs in market.
Skills Required
- Hands-on experience with Iterable, Braze, Customer.io, Klaviyo, or a comparable multichannel marketing platform
- Hands-on Iterable experience
- Strong lifecycle marketing fundamentals, including segmentation, personalization, behavioral triggers, journey design, suppression, cadence, and email, SMS, and push execution
- Experience designing meaningful experiments and maintaining a test-and-learn roadmap
- Strong analytical skills and ability to interpret campaign and funnel performance
- Exceptional attention to detail across audiences, links, personalization, rendering, QA, and production readiness
- Ability to troubleshoot HTML and email-template issues
- Strong AI fluency and demonstrated use of AI in daily work
- Ability to independently turn ambiguous problems into execution and testing plans
- Strong cross-functional communication and collaboration skills
Opendoor Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Opendoor and has not been reviewed or approved by Opendoor.
-
Healthcare Strength — Health coverage is broad, including medical, dental, vision, life/AD&D, short- and long-term disability, HSAs/FSAs, and mental-health/EAP resources. Company materials and current job listings consistently describe these as core offerings for U.S. full-time employees.
-
Leave & Time Off Breadth — Time off is presented as generous, with PTO, sick leave, volunteer time, and in some roles 12 paid holidays. Several postings and profiles also reference open/unlimited PTO in certain job families.
-
Equity Value & Accessibility — Equity grants and an Employee Stock Purchase Plan are commonly included alongside base pay and incentives. Public filings and employer profiles indicate these ownership programs are broadly accessible across many roles.
Opendoor Insights
What We Do
Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and confusing. It often comes with unexpected costs, the added burden of coordinating multiple third parties and the uncertainty of a transaction falling through. Our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds and talents across engineering, operations, design, operations, mortgage, finance, legal, and more to deliver strong results. More than 85,000 customers have selected us as a trusted partner in handling one of their largest financial transactions.
Why Work With Us
We’re on a mission to power life’s progress one move at a time
Gallery
