Top Marketing Jobs

Define Crunchyroll’s external content strategy, narratives, positioning, partner communications, and executive-facing materials. Analyze fan, industry, competitive, and performance data to recommend content investments and planning decisions. Develop frameworks for communicating insights to creative partners and coordinate cross-functional engagement programs across Content, Brand Marketing, Theatrical, Finance, and senior leadership. Support global streaming strategy and partner relationships within the anime and entertainment ecosystem.

Lead regional communications strategy across Asia for anime launches, theatrical releases, partnerships and brand campaigns. Provide executive counsel, manage crisis response, oversee agencies, localize campaigns, build media and fan relationships, set KPIs, and drive integrated PR programs supporting regional growth.

Lead paid search strategy and execution across international growth markets, localizing global approaches, scaling campaigns and bidding (tROAS/tCPA/value-based), and optimizing for subscription-driven KPIs (LTV, retention). Ensure end-to-end tracking integrity across web and app with server-side tagging and MMP postbacks, reconcile platform data with internal BI, and partner cross-functionally to influence UA roadmap and executive reporting.

Lead curation strategy and execution for Europe, using editorial judgement and data to optimize discovery, engagement, retention, and conversion. Align cross-functional teams, mentor regional curation staff, drive experimentation, and inform product and tooling improvements.

Manage and streamline partner approval workflows for marketing assets with third-party distributors; coordinate submission, review, and delivery of creative assets; support SVOD and theatrical promotions; liaise with licensors and creators (especially Japanese/Asian partners); assist Brand Managers and cross-functional teams to ensure timely approvals and process improvements across global partners.

Lead and scale paid social user acquisition across global markets, executing full-funnel strategies on Meta, TikTok, Snapchat and emerging platforms. Drive audience segmentation, creative testing, measurement and attribution; collaborate with US-based leadership, regional marketing, analytics, product, and agencies to align global strategy with local execution and present performance to senior stakeholders.

Manage approval submissions and creative asset reviews for assigned APAC titles, liaise with licensors, track timelines and risks, coordinate cross-functional teams, and improve approvals process visibility and reporting to ensure timely campaign launches.

Serve as strategic communications partner to People Experience, leading internal communications strategies, executive messaging, campaigns, and multi-channel content to drive employee engagement, change management, and measurement across a global workforce.

Lead operational strategy for Global Communications: streamline workflows, manage budget and vendor contracts, build reporting/KPIs and systems, support SVP with executive HR and org planning, run cross‑functional high‑priority projects, and enable team culture and events.

The VP of GTM will lead growth strategy and execution across Crunchyroll's UCANZ region, focusing on subscriber acquisition, engagement, retention, and revenue while aligning cross-functional priorities and driving performance across the business.