Lead end-to-end marketing strategy for assigned business units across Autotrader and KBB. Develop integrated, full-funnel strategic briefs and plans, partner with product, B2B, media, creative, analytics, and CRM teams, manage agencies, present recommendations to senior leadership, and drive measurable acquisition and retention outcomes in a marketplace environment.

Lead end-to-end marketing strategy for assigned business units across Autotrader and KBB. Develop integrated, full-funnel strategic briefs and plans, partner with product, B2B, media, creative, analytics and CRM teams, manage agency relationships, drive lifecycle and campaign optimization, present to senior leadership, and deliver measurable acquisition and retention outcomes.

Lead execution of multi-channel brand media and coordinated lifecycle reengagement programs (email, SMS, push, retargeting, paid social). Manage media budgets, agency relationships, segmentation, testing, campaign optimization, MarTech integration, and cross-functional collaboration to boost retention and lifetime value. Track performance against KPIs and design strategies to detect and prevent customer disengagement.