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Empowering people today to build a better future for the next generation.
The Role
Lead end-to-end marketing strategy for assigned business units across Autotrader and KBB. Develop integrated, full-funnel strategic briefs and plans, partner with product, B2B, media, creative, analytics, and CRM teams, manage agencies, present recommendations to senior leadership, and drive measurable acquisition and retention outcomes in a marketplace environment.
Summary Generated by Built In
**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.
What You'll Do
Business Unit Strategy Development
Strategic Brief & Plan Development
Stakeholder Management & Business Partnering
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
Who You Are
Minimum:
Preferred:
Join the Cox family of businesses and make your mark today!
USD 111,500.00 - 185,900.00 per year
Compensation:
Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.
What You'll Do
Business Unit Strategy Development
- Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
- Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
- Develop strategic plans that balance short term goals with long term strategy
- Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
- Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization
Strategic Brief & Plan Development
- Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
- Business and partnership context across B2C and B2B dynamics
- Target audience insights, segmentation, and journey mapping
- Competitive landscape, positioning, and differentiation strategy
- Key messages, creative territories, and campaign approach
- Success metrics spanning awareness, consideration, conversion, and retention
- Integration requirements across channels, touchpoints, and partners
- Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
- Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
- Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
- Build strong agency relationships while maintaining appropriate accountability for business results
Stakeholder Management & Business Partnering
- Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner
- Navigate complex stakeholder environments including:
- Product teams
- B2B marketing and sales teams
- Business unit leaders
- Cross-functional marketing teams (media, creative, analytics, CRM)
- Participate in business planning cycles and contribute marketing perspective
- Present strategic recommendations to senior leadership with clarity, confidence, and business acumen
- Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
- Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
- Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
- Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
- Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
- Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
- Experience with digital marketing, e-commerce, online transactions, or marketplace business models
- Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
- Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems
- Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations
- Collaborative and relationship-oriented while comfortable advocating for strategic point of view
- Ability to influence without direct authority across multiple organizational layers
- Travel: 25%
Preferred:
- Degree in brand management, marketing or related field.
Join the Cox family of businesses and make your mark today!
USD 111,500.00 - 185,900.00 per year
Compensation:
Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
Skills Required
- Bachelor's degree in a related discipline or equivalent combination of education and experience (examples: Master's +6 years, PhD +3 years, or 12 years experience)
- Minimum ~8 years of marketing strategy, brand strategy, planning, or related experience
- Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
- Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
- Experience in complex business environments (marketplace, multi-sided platform, B2B2C, or automotive)
- Agency experience in planning/strategy or client-side brand/marketing strategy
- Deep understanding of integrated marketing across brand, performance, content, social, and lifecycle channels
- Experience with digital marketing, e-commerce, online transactions, or marketplace business models
- Strong strategic thinking and ability to synthesize insights into actionable recommendations
- Systems thinking and ability to see connections across channels, touchpoints, and partners
- Excellent written and verbal communication; ability to create strategic documents and present to senior leadership
- Collaborative, relationship-oriented, and able to influence without direct authority across multiple organizational layers
- Ability and willingness to travel up to 25%
- Must be authorized to work in the United States without current or future sponsorship
What the Team is Saying
Belinda
Manager of Network Automation
Tonya
Director of Agile Delivery
Chris
Manager of Engineering Support & Delivery
John Chapman
National Client Sales Director, Cox Automotive
Kib Yahyehyrab
Audit Analysis, Cox Enterprises
Jenny Arias
Marketing & Events Assistant, Cox Farms
Cox Enterprises Compensation & Benefits Highlights
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Healthcare Strength — Medical coverage spans multiple Aetna plan options with in-network preventive care at 100%, plus mental-health access including at-no-cost virtual therapy for those on the Cox Aetna plan. Added programs like PrudentRx for $0 select specialty meds, Hinge Health, and Calm expand clinical and wellness support.
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Parental & Family Support — Paid parental leave, fertility benefits via Progyny, adoption assistance with defined reimbursement limits, and childcare/backup care resources demonstrate robust family-forming and caregiving support. Supports such as Milk Stork and Care.com membership extend this coverage to practical needs.
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Retirement Support — A 401(k) program is described with a dollar-for-dollar match up to 6% plus an additional 2% automatic contribution for eligible employees, alongside financial coaching and student-loan tools. Administration via Vanguard and clear plan references signal mature retirement support.
Cox Enterprises Insights
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The Company
What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more. As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront. Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
Typical time on-site:
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