Be an Early Applicant
Building a better future for this generation and the next.
The Role
Lead execution of multi-channel brand media and coordinated lifecycle reengagement programs (email, SMS, push, retargeting, paid social). Manage media budgets, agency relationships, segmentation, testing, campaign optimization, MarTech integration, and cross-functional collaboration to boost retention and lifetime value. Track performance against KPIs and design strategies to detect and prevent customer disengagement.
Summary Generated by Built In
**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints-ensuring we effectively bring customers back and maximize their lifetime value.
This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels.
What You'll Do
Brand Media & Lifecycle Planning & Execution
Cross-Functional Collaboration
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
Who You Are
Minimum:
Preferred:
Join the Cox family of businesses and make your mark today!
USD 101,500.00 - 169,100.00 per year
Compensation:
Compensation includes a base salary in the range of $101,500.00 - $169,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints-ensuring we effectively bring customers back and maximize their lifetime value.
This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels.
What You'll Do
Brand Media & Lifecycle Planning & Execution
- Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
- Partner with brand media agencies on media planning & buying
- Manage brand media budgets, pacing, and performance tracking
- Monitor campaign performance and optimize media mix for efficiency and effectiveness
- Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
- Coordinate with creative team to ensure brand assets are optimized for each media channel
- Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
- Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
- Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix
- Analyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channels
- Monitor brand media and reengagement campaign performance against KPIs
Cross-Functional Collaboration
- Partner with creative team on asset development for brand media and reengagement campaigns
- Collaborate with MarTech team on marketing automation, personalization, and customer journey implementation
- Work with analytics team to understand customer behavior, churn signals, and reengagement opportunities
- Coordinate with performance media team to align audience strategies and retargeting approaches
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
- CRM experience across email, SMS, Push
- Proven experience executing brand media campaigns across traditional and digital channels
- Strong background in lifecycle marketing, customer retention, or reengagement campaigns
- Experience with marketing automation platforms and multi-channel campaign orchestration
- Background working with agencies and cross-functional teams
- Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
- Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
- Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
- Strong written and verbal communication
- Project management-can manage multiple campaigns simultaneously across channels
- Budget management and financial tracking
- Agency management
- Presentation skills-can communicate strategies and results to senior stakeholders
- Collaborative mindset
- Travel: 25%
Preferred:
- Degree in marketing, advertising or related field.
- Automotive, marketplace, or e-commerce experience preferred
Join the Cox family of businesses and make your mark today!
USD 101,500.00 - 169,100.00 per year
Compensation:
Compensation includes a base salary in the range of $101,500.00 - $169,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
Skills Required
- Bachelor's degree (or equivalent combinations of education and experience) with ~6 years marketing experience
- CRM experience across email, SMS, and push
- Proven experience executing brand media campaigns across traditional and digital channels
- Strong background in lifecycle marketing, customer retention, and reengagement campaigns
- Experience with marketing automation platforms and multi-channel campaign orchestration
- Experience working with agencies and cross-functional teams
- Brand media planning, optimization, and audience targeting expertise
- Ability to design and run tests to optimize messaging, timing, frequency, and channel mix
- Ability to analyze customer behavior and identify churn signals for preventative strategies
- Strong written and verbal communication and presentation skills for senior stakeholders
- Project management skills to manage multiple campaigns simultaneously
- Budget management and financial tracking experience
- Agency management experience
- Collaborative mindset and ability to coordinate with creative, MarTech, analytics, and performance teams
- Travel up to 25%
- Degree in marketing, advertising or related field
- Automotive, marketplace, or e-commerce experience
What the Team is Saying
Belinda
Manager of Network Automation
Tonya
Director of Agile Delivery
Chris
Manager of Engineering Support & Delivery
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Jenny Arias
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Cox Enterprises Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is positioned as robust with multiple medical plan options (PPOs and an HSA‑eligible HDHP), in‑network preventive care at 100%, and expanded mental health and virtual care access. Specialized offerings such as fertility benefits, gender‑affirming care, and wellness programs (e.g., Calm, FitnessOnDemand, Hinge Health) further bolster breadth.
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Retirement Support — The 401(k) program features an enhanced employer contribution for most newer hires—dollar‑for‑dollar matching up to 6% and an automatic 2% contribution after 90 days, with legacy formulas for earlier hire dates. Financial tools and student‑debt support via Candidly deepen long‑term savings support.
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Parental & Family Support — Paid parental leave of eight weeks, adoption assistance (up to $5,000 per adoption), and resources like backup care and childcare discounts are highlighted. Family‑building and caregiving supports (e.g., fertility coverage, Milk Stork, Care.com access) are emphasized across materials.
Cox Enterprises Insights
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The Company
What We Do
Cox Enterprises is a family-owned enterprise spanning 125+ years of innovation. Through our diverse network of businesses, our people are shaping the future with bold thinking, cutting-edge technology and an unwavering commitment to doing what’s right. Across a range of industries — including automotive, agriculture, cleantech, journalism and more — we’re building a better future for this generation and the next. Make your mark at Cox!
Why Work With Us
Founded in 1898, Cox Enterprises is a community of kind, grounded individuals who work together to drive positive change across vital industries. At Cox, employees experience meaningful work, great benefits, work-life balance and a supportive team environment, plus ample opportunities for career growth across our family of businesses.
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Cox Enterprises Teams
Product & Tech
About our Teams
Cox Enterprises Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Flexible
