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Empowering people today to build a better future for the next generation.
The Role
Lead execution of multi-channel brand media and coordinated lifecycle reengagement programs (email, SMS, push, retargeting, paid social). Manage media budgets, agency relationships, segmentation, testing, campaign optimization, MarTech integration, and cross-functional collaboration to boost retention and lifetime value. Track performance against KPIs and design strategies to detect and prevent customer disengagement.
Summary Generated by Built In
**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints-ensuring we effectively bring customers back and maximize their lifetime value.
This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels.
What You'll Do
Brand Media & Lifecycle Planning & Execution
Cross-Functional Collaboration
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
Who You Are
Minimum:
Preferred:
Join the Cox family of businesses and make your mark today!
USD 101,500.00 - 169,100.00 per year
Compensation:
Compensation includes a base salary in the range of $101,500.00 - $169,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
Manager, Brand & Lifecycle Marketing drives the execution of brand media strategies and cross-channel customer reengagement programs for Autotrader and KBB. This role bridges brand-building activities (awareness through traditional and digital brand media) with sophisticated lifecycle reengagement efforts across email, digital retargeting, push and SMS, and other touchpoints-ensuring we effectively bring customers back and maximize their lifetime value.
This role requires both strategic media expertise and a deep understanding of customer behavior and reengagement tactics. The ideal candidate can think holistically about how to reengage customers through coordinated campaigns across all available channels.
What You'll Do
Brand Media & Lifecycle Planning & Execution
- Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
- Partner with brand media agencies on media planning & buying
- Manage brand media budgets, pacing, and performance tracking
- Monitor campaign performance and optimize media mix for efficiency and effectiveness
- Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
- Coordinate with creative team to ensure brand assets are optimized for each media channel
- Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
- Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
- Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix
- Analyze customer behavior patterns to identify early signals of disengagement and create preventative reengagement strategies across all channels
- Monitor brand media and reengagement campaign performance against KPIs
Cross-Functional Collaboration
- Partner with creative team on asset development for brand media and reengagement campaigns
- Collaborate with MarTech team on marketing automation, personalization, and customer journey implementation
- Work with analytics team to understand customer behavior, churn signals, and reengagement opportunities
- Coordinate with performance media team to align audience strategies and retargeting approaches
What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are
Minimum:
- Bachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
- CRM experience across email, SMS, Push
- Proven experience executing brand media campaigns across traditional and digital channels
- Strong background in lifecycle marketing, customer retention, or reengagement campaigns
- Experience with marketing automation platforms and multi-channel campaign orchestration
- Background working with agencies and cross-functional teams
- Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
- Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
- Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
- Strong written and verbal communication
- Project management-can manage multiple campaigns simultaneously across channels
- Budget management and financial tracking
- Agency management
- Presentation skills-can communicate strategies and results to senior stakeholders
- Collaborative mindset
- Travel: 25%
Preferred:
- Degree in marketing, advertising or related field.
- Automotive, marketplace, or e-commerce experience preferred
Join the Cox family of businesses and make your mark today!
USD 101,500.00 - 169,100.00 per year
Compensation:
Compensation includes a base salary in the range of $101,500.00 - $169,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets
Skills Required
- Bachelor's degree (or equivalent combinations of education and experience) with ~6 years marketing experience
- CRM experience across email, SMS, and push
- Proven experience executing brand media campaigns across traditional and digital channels
- Strong background in lifecycle marketing, customer retention, and reengagement campaigns
- Experience with marketing automation platforms and multi-channel campaign orchestration
- Experience working with agencies and cross-functional teams
- Brand media planning, optimization, and audience targeting expertise
- Ability to design and run tests to optimize messaging, timing, frequency, and channel mix
- Ability to analyze customer behavior and identify churn signals for preventative strategies
- Strong written and verbal communication and presentation skills for senior stakeholders
- Project management skills to manage multiple campaigns simultaneously
- Budget management and financial tracking experience
- Agency management experience
- Collaborative mindset and ability to coordinate with creative, MarTech, analytics, and performance teams
- Travel up to 25%
- Degree in marketing, advertising or related field
- Automotive, marketplace, or e-commerce experience
What the Team is Saying
Belinda
Manager of Network Automation
Tonya
Director of Agile Delivery
Chris
Manager of Engineering Support & Delivery
John Chapman
National Client Sales Director, Cox Automotive
Kib Yahyehyrab
Audit Analysis, Cox Enterprises
Jenny Arias
Marketing & Events Assistant, Cox Farms
Cox Enterprises Compensation & Benefits Highlights
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Healthcare Strength — Medical coverage spans multiple Aetna plan options with in-network preventive care at 100%, plus mental-health access including at-no-cost virtual therapy for those on the Cox Aetna plan. Added programs like PrudentRx for $0 select specialty meds, Hinge Health, and Calm expand clinical and wellness support.
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Parental & Family Support — Paid parental leave, fertility benefits via Progyny, adoption assistance with defined reimbursement limits, and childcare/backup care resources demonstrate robust family-forming and caregiving support. Supports such as Milk Stork and Care.com membership extend this coverage to practical needs.
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Retirement Support — A 401(k) program is described with a dollar-for-dollar match up to 6% plus an additional 2% automatic contribution for eligible employees, alongside financial coaching and student-loan tools. Administration via Vanguard and clear plan references signal mature retirement support.
Cox Enterprises Insights
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The Company
What We Do
For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more. As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront. Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.
Typical time on-site:
Flexible
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