The CRM Lead will develop and execute integrated B2B and B2C marketing campaigns to increase customer engagement and retention. Responsibilities include strategizing CRM programs, optimizing customer journeys, and overseeing audience activation for email, push, and SMS marketing. The role also involves working with IT teams on CRM technology and ensuring compliance with marketing regulations.

Responsible for leading and developing the Risk Management strategy, protecting assets, negotiating insurance placement, and managing relationships with third-party service providers. Manages insurance programs, claims, and business continuity plans. Develops insurance budgets, performs risk due diligence for acquisitions, and maintains awareness of emerging risks. Ensures compliance with health and safety guidelines and rules. Leads a high-performance team and drives performance management processes.