Own ANZ marketing execution with a focus on events and tradeshows. Coordinate end-to-end event logistics, manage vendors and swag, support cross-functional campaign delivery, enable sales/customer success, apply AI and automation to workflows, track ROI and campaign effectiveness, and use tools like Monday.com, Notion, Slack, and HubSpot to maintain project visibility.

Lead UK & EU marketing strategy and execution for a B2B SaaS company focused on retail crime intelligence. Drive pipeline with Sales through regional campaigns, own events end-to-end, localise global demand programs, protect brand standards, and partner with Sales, CS and Comms to grow market presence and revenue.