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The Integrated Marketing Lead will oversee the development and execution of B2B marketing strategies aimed at mental health providers. Responsibilities include managing full-funnel marketing programs, developing targeted messaging, collaborating with sales, analyzing campaign performance, and ensuring seamless processes for multiple stakeholders.
As the Internal Communications Lead at Headway, you will establish and manage internal communication strategies, improve employee engagement, and enhance company culture communication. Roles include leading company-wide meetings, revamping survey strategies, and supporting employee communications.
The Outbound Marketing Manager at Headway will lead a team to drive demand generation, create and execute strategic marketing campaigns, and collaborate with sales to optimize lead generation. This role involves managing budgets, utilizing marketing tools, and analyzing audience data to tailor campaigns effectively, while also reporting on success metrics.
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The Outbound Marketing Lead will build and scale demand generation campaigns targeting providers, collaborating across teams to create personalized content and execute marketing initiatives. Responsibilities include utilizing marketing automation tools, conducting audience research, measuring success with KPIs, and optimizing strategies based on industry trends.
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