1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.
But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.
We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
About the Team & RoleThe Provider Growth Marketing team drives acquisition of high-quality providers into Headway's network. They operate across paid and organic channels and own channel, campaign, segmentation, and creative strategy. We're hiring a Marketing Director to lead the team and scale our marketing to be a highly-efficient profit driver across segments and channels. The role reports to the Head of Provider Growth and will be part of the growth leadership team across marketing, product, sales, and operations.
You WillDrive growth in Headway's provider base and revenue will improving mix and channel metrics to reduce CAC over time
Own and scale the channel portfolio -paid, organic, lifecycle, referral, and more - testing new channels, strategies, and campaigns to drive new growth
Hire, coach, and manage the team who run these channels to build their skills and careers
Drive how we segment and de-average our approach to acquisition and shift toward a more value-based framework
Reset how we measure our performance
Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals
You've personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's
You have a track record of launching impactful new channels, strategies, and rapid experimentation
You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve
You're opinionated about how performance marketing should be measured and can drive our approach to evolve
You've hired, developed, and managed channel managers and ICs and have grown the careers of your people
You have a track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway participates in E-Verify. To learn more, click here.
A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
Skills Required
- Experience leading a marketing organization across multiple acquisition channels, including SEM, paid social, organic, lifecycle, and referral marketing.
- Demonstrated record of driving significant business growth through marketing.
- Experience launching impactful new marketing channels, strategies, and rapid experimentation programs.
- Strong knowledge of SEM, paid social, and organic demand generation.
- Experience with multiple paid acquisition models, such as CPA and TRoAS.
- Expertise developing and evolving performance marketing measurement frameworks.
- Experience hiring, developing, coaching, and managing channel managers and individual contributors.
- Experience collaborating with Finance, R&D, Sales, and related cross-functional teams.
What the Team is Saying
Headway Compensation & Benefits Highlights
-
Healthcare Strength — Multiple Cigna medical options plus dental and vision are offered with the company covering a majority of premiums, alongside employer-paid life and short/long-term disability. Feedback suggests day-one eligibility for coverage and mental-health cost support further bolster the health offering.
-
Parental & Family Support — Up to 16 weeks of fully paid parental leave for eligible full-time employees is highlighted, and family-forming support is provided through Carrot Fertility. Feedback suggests contributions toward family healthcare premiums were increased to improve affordability for dependents.
-
Affordable Benefits — Company coverage of a majority of medical, dental, and vision premiums and reimbursement of eligible therapy/copay costs up to about $2,100 per year reduce out-of-pocket expenses. Remote-work stipends and professional-development funds add practical value without high employee cost.
Headway Insights
What We Do
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
Why Work With Us
The demand for mental health care has never been higher, underscoring the need for solutions like Headway that increase accessibility to clinical care. We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem.
Gallery
Headway Offices
Remote Workspace
Employees work remotely.
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle.
