Lead GumGum’s global experiential marketing and events strategy, including roadmaps, budgets, flagship activations, regional events, production, vendors, executive engagement, and post-event reporting. Manage a direct report and global agency network while defining KPIs tied to awareness, pipeline, retention, and marketing-sourced revenue. Collaborate with Sales, Brand, Creative, Communications, Demand Generation, and executive leaders to align event goals and brand standards.

Leads GumGum’s product and solutions marketing function, shaping go-to-market strategy, positioning, launches, portfolio messaging, vertical campaigns, case studies, sales enablement, and training. Partners with Product, Sales, Client Services, and Marketing leadership while managing and developing an established team of marketers. Translates complex advertising technology into compelling commercial solutions and influences product roadmaps through market feedback and competitive intelligence.