Senior Manager, Experiential Marketing & Events

Overview

The Senior Manager, Experiential Marketing & Events shapes and executes GumGum’s global experiential marketing strategy to drive brand awareness, client engagement, and marketing-sourced revenue. Reporting to the VP of Marketing Strategy & Operations, this leader oversees end-to-end planning and execution for major tentpole activations—such as POSSIBLE, CES, and Cannes—alongside regional events, hosted activations, and sponsorships across North America and EMEA. The role requires managing event budgets, external agencies, and internal resources while partnering closely with Sales, Brand, Demand Gen, Communications, and Executive Leadership to deliver immersive brand experiences.

What You'll Achieve

• Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
• Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
• Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Skills You'll Bring

• 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
• Bachelor's degree in marketing, communications, business, or a related field.
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.
• Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms.
• Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.
• Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).
• Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $151,000 - $179,500 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.