Manage lifecycle email and SMS campaigns from strategy through execution, optimization, reporting, and compliance. Lead segmentation, A/B testing, creative development, acquisition, retention, and reactivation initiatives. Collaborate with marketing, product, data, sales, creative, and compliance teams to improve engagement, conversions, app traffic, and customer communications. Analyze campaign performance, manage escalations, and ensure adherence to TCPA, GDPR, CAN-SPAM, and related regulations.