Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2026 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?
We are seeking an experienced Manager, Lifecycle Marketing to join our dynamic team. This individual will play a critical role in developing, optimizing, and executing lifecycle marketing email and SMS campaigns to engage and convert customers. The ideal candidate will have a strong background in email marketing, A/B testing, retargeting, and customer communication strategies. This person will be working closely with cross-functional teams to craft impactful customer communications that increase acquisition, retention, and reactivation efforts.
Key Responsibilities:
- Email & SMS Campaigns: Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both marketing email and SMS campaigns with a focus on driving engagement and sign ups.
- Creative & Content Development: Develop compelling, high-converting email and SMS creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights.
- A/B Testing, Optimization & Customer Segmentation: Lead the execution of A/B testing initiatives to continuously improve email and SMS performance (open rates, CTR, conversions) and ensure the highest level of customer engagement. Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction.
- Collaboration & Cross-Functional Engagement: Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently. Align messaging with company goals, ensure consistency, and deliver a seamless user experience across all communication channels.
- Innovation & Strategy: Lead the planning, coordination, and execution of marketing campaigns, ensuring alignment with overall business goals and objectives.
Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email/SMS marketing strategies that improve customer engagement and app traffic. - Escalation Management: Oversee escalation processes for any issues that arise during the campaign, ensuring smooth execution and timely resolution. Coordinate feedback loops, ensuring any adjustments needed during the campaign process are swiftly addressed.
- Reporting & Analysis: Track and analyze campaign performance. Report on campaign performance, providing insights and actionable recommendations for continuous improvement. Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement.
- Regulatory Compliance: Stay up-to-date with federal regulations and ensure all marketing and transactional communications adhere to relevant legal and industry guidelines (e.g., TCPA, GDPR, CAN-SPAM).
- 5+ years of experience in lifecycle marketing email and SMS campaign management, with a focus on A/B testing and customer communication optimization.
- Proficiency with email and SMS marketing platforms (Braze preferred), A/B testing tools, and analytics software. Comfort with segmentation logic and campaign QA
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement.
- Experience with building AI-assisted approaches for repeatable work (segmentation, QA, drafts, analysis), with sound judgment on when to rely on AI output versus apply closer human review
- Proven track record in driving acquisition, retention, and reactivation through targeted messaging and segmentation.
- Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams. Demonstrated ability to influence cross-functional stakeholders.
- Creative, innovative thinker with a passion for optimizing user experience through digital communication channels.
- Experience working in risk or regulated industries (financial services) preferred.
- Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications.
This is a hybrid position with on-site expectations of 3 days per week in our New York or San Francisco Headquarters.
Flex takes a market-based approach to pay, ensuring compensation is commensurate with a candidate's experience and our internal leveling guidelines. For candidates located in our Tier 1 (NYC/Bay Area) markets, the base salary pay range for this role is below. Flex utilizes a geographic pay differential based on a cost of labor index. If you are located outside of the cities listed below, your starting pay will be adjusted to align with the market conditions of your specific geographic zone. Please speak with your recruiter for additional information regarding the specific range for your location.
We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.
Offices
Roles posted in New York, San Francisco, and Salt Lake City are hybrid positions with on-site expectations of 2-3 days per week in our local offices. For candidates outside of these areas, you may be eligible for our relocation assistance program.
Benefits
For full-time U.S. employees we offer:
- Competitive medical, dental, and vision
- Company equity
- 401(k) plan with company match
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Free Flex subscription
For full-time non-U.S. employees, we offer:
- Competitive compensation + company equity
- Unlimited PTO
Skills Required
- 5+ years of experience managing lifecycle marketing email and SMS campaigns, including A/B testing and customer communication optimization
- Proficiency with email and SMS marketing platforms, preferably Braze
- Experience with A/B testing tools and analytics software
- Comfort with audience segmentation logic and campaign quality assurance
- Ability to analyze data and translate insights into marketing strategies
- Experience building AI-assisted approaches for segmentation, quality assurance, drafting, and analysis
- Track record driving acquisition, retention, and reactivation through targeted messaging and segmentation
- Ability to collaborate cross-functionally with marketing, product, data, and compliance teams
- Ability to influence cross-functional stakeholders
- Creative and innovative approach to optimizing digital customer communications
- Experience in risk or regulated industries, preferably financial services
- Familiarity with TCPA, CCPA, CAN-SPAM, and related telecommunications and marketing regulations
- Ability to work hybrid, onsite three days per week in the New York or San Francisco headquarters
Flex Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flex and has not been reviewed or approved by Flex.
-
Fair & Transparent Compensation — Pay is considered solid for a growth‑stage fintech, particularly in technical roles, and a public pay‑equality pledge signals intent to manage internal equity. Feedback suggests compensation is viewed as competitive relative to the company’s size and stage.
-
Healthcare Strength — Health coverage is described as starting on day one and positioned as “best in class” with medical, dental, and vision. This immediacy and breadth are highlighted across the careers materials and company channels.
-
Leave & Time Off Breadth — Time away programs include unlimited PTO, company holidays, and paid parental leave. Feedback suggests these policies contribute to a modern benefits stack alongside hybrid flexibility.
Flex Insights
What We Do
Flex, an NYC-headquartered FinTech company, has created a trusted rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult; we’re here to change that! We enable our users to pay rent throughout the month on a schedule that better fits their finances and budget, while also helping them build credit. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Why Work With Us
We believe it takes a diverse team of curious, determined, empathetic, and self aware people to grow a successful company. We value the unique and dynamic perspectives our team brings to solve critical problems that impact the lives of our users and the financial decisions they make.
Gallery
