Supports Chevrolet lifecycle CRM campaigns across email, direct mail, SMS, in-app, and in-vehicle channels. Coordinates campaign planning, execution, approvals, model-year refreshes, automated campaign updates, project tracking, and agency deliverables. Partners with analytics and cross-functional marketing teams to apply customer insights, testing, and performance data. Prepares reports, presentations, and recommendations to improve customer engagement and business outcomes.

Leads Buick and GMC lifecycle, retail, and owner-engagement CRM communications across email, direct mail, SMS, in-app, and in-vehicle channels. Owns customer journey strategy, campaign performance, personalization, segmentation, sales outcomes, budgets, creative review, and optimization. Manages cross-functional teams and agency relationships, presents recommendations to leadership, and develops emerging marketing talent.