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The OnStar Digital Marketing Lead oversees the execution of people-based digital marketing campaigns, focusing on strategy, project management, and team collaboration. This role involves managing multiple campaigns, analyzing data, and optimizing marketing strategies to ensure successful outcomes across various channels.
Seeking experienced Global Advertising Managers to lead and collaborate on advertising strategy across global markets, ensuring brand consistency and enhancing market presence. Responsibilities include creating and executing advertising campaigns, leveraging market data, working with in-market teams and stakeholders, and championing global advertising efforts. Qualifications include a Bachelor's degree, 7-10 years of advertising/marketing experience with 3-5 years in a global role, strong leadership skills, and cross-cultural communication abilities.
The Marketing Manager for Buick will lead vehicle lifecycle planning, including product launches, marketing strategies, and sales optimization. Responsibilities include managing a cross-functional team, developing market strategies, overseeing marketing plans and budgets, and collaborating with various teams for effective execution and communication.
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The Marketing Manager will lead the execution of media buying initiatives, focusing on traditional channels to optimize GM's brand presence. Responsibilities include developing multi-country media plans, negotiating deals, managing media partner relationships, establishing best practices, and driving innovation through testing strategies.
The Senior Manager of Marketing Analytics & Insights drives the transformation of raw marketing data into actionable insights. This role involves developing frameworks for tracking KPIs, automating data processes, and generating recommendations for marketing strategies. Responsibilities include evaluating campaign effectiveness, creating analytics tools, leveraging data for budget optimization, and mentoring analytics teams.
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