Lead end-to-end audience strategy across insights, activation, measurement, and optimization. Manage project plans, stakeholder alignment, and vendor relationships. Identify gaps in tools and processes, design scalable solutions, and support cross-tier and global media operating model improvements. Partner with Marketing Science, Marketing Technology, agencies, and media partners to enable activation, assess performance, and drive enterprise audience capabilities.

Lead product marketing for Buick GMC crossover programs from strategy through launch. Define target customers, vehicle positioning, pricing, content, and forecasting. Translate customer and competitive insights into product recommendations, maintain brand standards, manage cross-functional trade-offs, support launch and media/dealer events, and oversee multiple programs and lifecycle actions.

Drive cross-tier integration of media and channel strategies across national, zone, and local teams. Partner with channel leads, MediaOne, agencies, and vendors to create scalable planning frameworks, standardized playbooks, and coordinated full-funnel execution. Align stakeholders, synthesize performance into executive materials, and enable repeatable, consistent channel activation to improve efficiency and business outcomes.