Own full-funnel B2B demand generation across paid search and social, driving MQL, SQL, pipeline, and revenue targets. Manage large budgets across geographies, lead ABM programs, forecast spend, and optimize campaign performance. Partner with Sales, RevOps, Creative, and organic growth teams while continuously testing audiences, keywords, messaging, bidding, landing pages, and conversion flows. Use analytics and AI tools to improve campaign ideation, execution, and efficiency.