Own Hex’s paid marketing strategy and execution across Google, LinkedIn, Meta, and emerging channels. Manage large paid budgets, optimize acquisition and pipeline performance, build automated marketing systems, and run experiments across audiences, creative, landing pages, and bidding. Partner with Growth Product, Lifecycle, Web, Brand Design, and Demand Gen to connect paid acquisition to PLG activation, pipeline, and revenue. Use AI tools and Hex’s platform to improve campaign performance and develop repeatable marketing use cases.