Leads WHOOP’s healthcare go-to-market strategy by building partnerships and sales opportunities with health plans, employers, benefits consultants, and health systems. Develops reimbursement pathways, pilot programs, value-based arrangements, and data integrations while shaping healthcare product offerings. Demonstrates evidence-based value, negotiates complex agreements, and expands digital health adoption across payer, provider, and employer markets.

Lead wholesale partnerships and market expansion across the UK and Ireland. Responsibilities include retailer pipeline development, outreach, proposals, negotiations, onboarding, contract execution, relationship management, commercial strategy, assortment and inventory planning, forecasting, sales reporting, and cross-functional coordination with marketing, finance, operations, and legal teams. The role owns regional sales targets, retailer communications, and strategies to grow WHOOP’s membership base.