Leads Symmetry’s enterprise B2B marketing strategy and team across demand generation, product and lifecycle marketing, digital marketing, sales enablement, analytics, and brand positioning. Drives lead generation, nurturing, customer retention, upsell opportunities, SEO, content, and data-informed campaign optimization. The role requires marketing technical AI, API, and SaaS products for developer audiences while operating as a strategic leader and hands-on builder.

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, managing multimillion-dollar budgets and full-funnel campaigns. Lead creative testing, attribution, forecasting, and new-channel experimentation while driving pipeline and revenue outcomes. Develop AI-powered marketing workflows, partner with web, brand, sales, engineering, and communications teams, and ensure reliable tracking and measurement.

Lead go-to-market strategy and experimentation for new products, offers, and market motions. Develop segmentation, positioning, pricing, and cross-product narratives; synthesize market and customer insights; coordinate Product, Sales, Growth, Marketing, and Customer Experience teams; establish processes for ambiguous initiatives; define success metrics; and optimize performance through iterative testing. The role focuses on proving product-market fit before handing successful motions to established product marketing teams.