Develop and execute marketing strategies, product marketing initiatives, go-to-market plans, integrated campaigns, and website optimization programs. Use analytics, market research, competitive insights, experimentation, personalization, and KPI measurement to improve digital experiences, conversions, product adoption, and business outcomes. Collaborate with product, sales, communications, analytics, design, digital experience, and operations teams while managing budgets, projects, compliance, and stakeholder alignment.

Lead development and scaling of marketing operating models, offer management, workflow/process optimization, forecasting, analytics, and governance. Drive cross-functional alignment with compliance, risk, data, and product teams while coaching and developing a marketing operations team to improve execution and measurable business outcomes.