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The B2C Product Marketing Manager will drive the growth and adoption of Pluralsight's Skills product, developing go-to-market strategies, messaging for various B2C personas, and optimizing user engagement through data analysis and creative collaborations.
As a B2C Lifecycle Marketing Specialist, you will handle lifecycle marketing strategies to enhance customer engagement. This includes managing email marketing campaigns, optimizing audience segments, and reporting on performance metrics. A keen focus on email best practices and customer-centric approaches is essential for success in this role.
The Sr. B2B Lifecycle Marketing Manager will lead go-to-market strategies and manage comprehensive marketing campaigns across various channels, focusing on customer engagement and conversion. Responsibilities include analyzing customer data, crafting targeted campaigns, collaborating with teams, and optimizing the customer journey to enhance retention and reduce churn.
The Senior Global Partner Marketing Manager will develop and implement marketing strategies for growth in key partnerships, primarily with AWS and related tech partners. Responsibilities include creating go-to-market strategies, driving awareness, managing peer relationships, executing marketing campaigns, planning events, and analyzing program impacts on sales metrics.
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