Own SEO product strategy and roadmap across Redfin Rentals, Rent.com, and Apartment Guide. Identify and prioritize opportunities, translate requirements for engineering, manage SEO backlogs, define metrics, forecast performance, and report results. Partner with engineering, analytics, data engineering, marketing, and product teams to improve organic traffic, rankings, competitive share, internal linking, digital PR, and AI search visibility across large-scale consumer marketplaces.