Lead product marketing for the agency segment, owning positioning, GTM, launches, competitive intelligence, and performance metrics. Manage and grow a PMM team, partner with Product, Sales, and Field Marketing to drive adoption and revenue, and champion AI-forward tooling and data-driven GTM across the Applied Epic and EZLynx portfolio.

Lead the strategy and execution of paid media programs across multiple platforms, optimizing for MQL quality and brand awareness, while guiding reporting and measurement efforts.