Own Taskrabbit’s UK top-of-funnel marketing and go-to-market strategy, translating growth targets into local plans across paid, owned, earned, partnership, and activation channels. Analyze market, customer, and supply-side dynamics; coordinate with central marketing teams; lead metro activations and brand initiatives; and support Tasker Operations with supply-side planning. Manage local budgets, external partners, and cross-functional stakeholders to drive demand, retention, and marketplace growth.

Manage global localization workflows and Italian language ownership across product, marketing, support, and partnership content. Coordinate translation agencies, maintain glossaries and style guides, perform linguistic QA, adapt and proofread content, audit user journeys, and test AI-driven localization workflows. The role also provides cultural guidance, supports cross-functional international initiatives, and develops localization strategy across global markets.

Lead development and scaling of Taskrabbit’s global brand and content strategy. Build messaging architecture, manage cross-channel content programs, partner with Creative/SEO/Growth to produce scalable formats, prototype campaigns, and measure performance to drive awareness, engagement, and long-term demand.