Top Marketing Jobs

Leads ServiceNow’s enterprise portfolio naming strategy, governance, operating model, tooling, and organizational capability. Partners with Product, Marketing, Brand, Design, Legal, Pricing, and executives to improve portfolio clarity, naming architecture, decision velocity, and commercial impact. Builds scalable workflows, metrics, automation, and governance while leading a high-performing team and influencing senior stakeholders across complex enterprise technology portfolios.

Own governance strategy and execution for the Knowledge Atlas program and Product Content across Digital Content and Design. Define taxonomies, quality standards, workflows, decision rights, and compliance gates; partner with Engineering and cross-functional teams to implement governance tooling and monitoring. Develop playbooks, training, and enablement, track governance health and adoption, validate AI-generated content, and escalate risks. Represent the organization in enterprise data governance, metadata, and content lifecycle initiatives.

Lead portfolio-level product and solutions marketing for ServiceNowAutonomous IT and AI-native workflows. Define the category narrative, unify GTM across ITSM/ITOM/product teams, engage customers and analysts, build customer proof points, and hire and grow a team of product and solutions marketers to operationalize the portfolio vision.

Owns ServiceNow’s Life Sciences industry positioning, messaging, go-to-market strategy, solution narratives, marketing assets, event presence, demand-generation programs, and field enablement. The role translates AI and platform capabilities into industry-specific business outcomes, drives pipeline and seller adoption, manages executive and analyst engagement, and leads cross-functional Industry POD initiatives. Requires deep Life Sciences industry expertise, strong B2B product marketing experience, executive communication skills, and comfort using AI tools throughout the marketing workflow.

Lead ServiceNow’s global product and solutions marketing organization for Autonomous IT. Set portfolio-level positioning, category strategy, AI-native narratives, thought leadership, integrated campaigns, and global go-to-market activation. Represent the company with customers, analysts, press, and industry audiences while partnering with product, sales, consulting, and partners. Build customer proof points, develop executive-level messaging, and hire, lead, and grow a global team of product marketing leaders.

Develop brand positioning, architecture, and competitive strategy informed by primary and secondary research. Conduct audience and buyer-insight analysis, build strategic frameworks and persona-based strategies, support brand measurement and M&A integration, perform competitive intelligence, validate strategy with data, and experiment with AI tools to accelerate research and synthesis while partnering across marketing teams.

Lead creative vision and execution for integrated, digital-first global campaigns that translate complex AI, data, and platform capabilities into compelling brand and demand-driving work across digital, social, film, activation, and OOH. Manage and mentor internal teams and external partners, partner with strategists and stakeholders, optimize creative against performance, and ensure differentiation in-market.

Lead ServiceNow's global influencer program and center of excellence: set strategy, build long-term creator partnerships, run paid amplification, manage agencies and budgets, enable regional execution, create creative briefs, ensure compliance, and measure organic and paid performance to drive business outcomes and scalable processes.

Lead the strategic vision for ServiceNow's social presence across major platforms. Develop content architecture, briefs, and always-on programs; activate community; translate performance insights into strategy; and partner cross-functionally to execute culturally relevant social campaigns that build brand awareness and credibility.

Lead end-to-end go-to-market (GTM) initiatives connecting Marketing, GBA, and Sales. Design and document current and future-state processes, translate them into business requirements and acceptance criteria, ensure data integrity, define handoffs/SLAs, and drive adoption through cross-functional alignment and change management.