Develops positioning, messaging, go-to-market plans, campaigns, content, sales enablement, and event strategies for Comcast Technology Solutions’ streaming, broadcast, and advertising portfolio. Partners with product, sales, engineering, communications, and customers to build brand awareness, support commercial growth, gather market insights, and measure marketing performance. The role also contributes to PR, thought leadership, industry events, and customer engagement.

Leads commercial marketing for FreeWheel’s Buyer Cloud DSP, developing positioning, sales enablement materials, vertical narratives, thought leadership, campaign assets, and go-to-market programs. Translates complex adtech, CTV, programmatic advertising, identity, and AI concepts into buyer-focused content. Partners with product, sales, research, communications, partnerships, and events teams to support launches, adoption, customer growth, and market differentiation.

Develop media plans and inventory forecasts for video advertising campaigns, optimize revenue and margins through pricing floors and throttling, and analyze performance using Looker and Excel dashboards. Partner with Sales and Supply teams to translate data into commercial strategies, troubleshoot delivery issues, support cross-functional initiatives, and coach junior team members. The role requires expertise in programmatic video advertising, header bidding, SSP mechanics, yield management, and media planning.