Lead and own paid media strategy and lifecycle marketing, manage and mentor a paid media team, plan/optimize campaigns and budgets across channels, integrate CRM data to track conversions, report performance, collaborate with product and content teams, and drive MQLs and pipeline growth.

Lead strategy and execution of global B2B demand-generation campaigns from awareness to conversion. Align cross-functional teams, manage a global campaign calendar, measure and optimize performance to hit MQL, meeting, and pipeline goals, and continuously improve ROI through data-driven insights.