Supports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.