Own end-to-end paid social execution across Meta and TikTok for subscription products. Manage bidding, budgets, audiences, creative testing, AI-enabled workflows, attribution, tracking, and campaign scaling. Optimize for subscriber acquisition efficiency, long-term LTV, churn, payback period, and cohort health. Monitor ROAS, CPA, CTR, CAC, and conversion rates while ensuring technical integrity across Shopify, GA4, subscription platforms, and attribution tools.