Lead full-funnel demand generation for SmartBear’s direct go-to-market motion. Develop and optimize integrated campaigns across webinars, field events, content syndication, podcasts, surveys, and nurture programs. Collaborate with sales, product marketing, marketing operations, and regional teams to engage target accounts and drive pipeline. Track MQL, SAL, SQL, pipeline, ROI, attribution, and funnel performance while managing campaign budgets and execution.