Lead strategy and execution for SEO, GEO and LLM-driven discoverability. Build data-driven roadmaps, technical automations, AI agents and RAG tooling. Run experiments, maintain visibility dashboards, and partner cross-functionally with product, engineering, content, and agencies to scale search and AI-driven growth.

Lead marketing analytics for the US business: develop unified measurement (MMM, MTA, experiments), drive site and channel insights, forecast performance, operationalize models with Data Science/Engineering, design experiments, build executive dashboards, and influence marketing spend and strategy through actionable analysis.