Lead marketing analytics for US business: develop unified measurement (MMM, MTA), site analytics, forecasting, experimentation, and channel performance insights. Drive dashboards, collaborate with Data Science/Data Engineering to operationalize models, and present strategic recommendations to senior stakeholders to inform marketing spend and channel strategy.

Lead strategy and execution for SEO, GEO and LLM-driven discoverability. Build data-driven roadmaps, technical automations, AI agents and RAG tooling. Run experiments, maintain visibility dashboards, and partner cross-functionally with product, engineering, content, and agencies to scale search and AI-driven growth.