Manage and optimise multi-channel CRM campaigns (email, SMS, WhatsApp) for allocated markets. Drive funnel performance, design and run tests to grow lifetime value, align campaigns with commercial priorities, maintain audience and persona intelligence, ensure brand and content quality, collaborate with stakeholders and report performance versus targets. Adopt martech and AI tools to improve efficiency and contribute execution insight to strategic initiatives.

Complete a 12-week Paid Social academy, then design, create, manage, analyze, optimize, and scale advertising campaigns across Meta platforms. Use campaign data to generate insights, improve performance, test creative concepts, contribute to channel strategy, and identify emerging trends. Collaborate with account managers, creative services, and experienced paid social professionals while communicating challenges and opportunities effectively.