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The Product Marketing Manager at KPA will enhance the positioning of EHS software through competitive intelligence, launch strategies, and sales enablement. The role includes conducting market research, developing go-to-market plans, managing sales tools, and collaborating across departments to optimize product awareness and drive demand.
As a Product Marketing Manager, you'll oversee the automotive compliance portfolio, conducting market research and analysis, developing messaging, and collaborating with sales and marketing teams to drive enablement and launch strategies. You'll gather insights to inform product roadmaps while ensuring effective communication of product value to clients.
The Digital Marketing Manager is responsible for developing and managing online strategies to enhance brand recognition and increase website traffic and inbound leads. This role involves collaboration with other teams, executing SEO, developing social media strategies, and tracking campaign effectiveness through KPIs.
The Marketing Campaign Manager will lead the development, launch, and optimization of marketing programs targeting the automotive sector. Responsibilities include aligning business and campaign strategies, collaborating with teams, managing campaign assets, executing marketing initiatives, and analyzing performance to optimize effectiveness.
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