Lead and scale Justworks’ Customer Lifecycle Marketing function across acquisition, activation, retention, expansion, and advocacy. Develop lifecycle strategy, journey architecture, audience segmentation, triggers, and multichannel engagement across email, in-product, and SMS. Measure business impact, optimize programs, establish operating processes, partner cross-functionally, and lead a team of lifecycle marketing professionals. Leverage customer data, AI, and agentic solutions to personalize experiences and drive customer and revenue growth.

Leads the Marketing Operations function, owning demand operations, marketing activation platforms, customer journey orchestration, marketing intelligence, AI capabilities, and cross-functional go-to-market systems. Builds operating models, measures marketing impact, establishes safe AI practices, partners with Engineering, Revenue Operations, Product, Data, and Security, and hires and develops senior individual contributors.

Lead development and execution of social media strategy, create and schedule platform-specific content, manage community and social listening, collaborate cross-functionally, handle crisis response, and measure analytics to optimize engagement and growth.