Lead integrated, multi-market brand campaigns from brief through launch, shaping go-to-market plans, managing agencies, upholding creative quality, and aligning cross-functional stakeholders. Own campaign performance narratives with Growth, Analytics, and Media teams, contribute to budget allocation and annual brand planning, guide cultural partnerships, and provide brand expertise across marketing initiatives. Monitor consumer, cultural, and competitive trends while independently managing complex programs.

Lead quantitative and mixed-methods consumer research focused on Gen Z and dating culture. Design rigorous, engaging surveys, synthesize insights iteratively, support global and localized branded reports, partner closely with Communications and Product Marketing, manage external research vendors, and innovate survey storytelling to inform marketing and product initiatives.