Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and competitive deal support for Flywire’s education software and payments solutions. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, win rates, conversion, and revenue. Synthesize customer and market feedback into product and marketing direction, while using AI to improve content, research, and workflow scalability.

Lead product marketing for Flywire’s Travel solutions across hospitality and experiential travel. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Translate complex payments and software capabilities into compelling value propositions, connect marketing efforts to pipeline and revenue, synthesize customer and market feedback, and use AI to improve marketing productivity and scalability.

Own the transformation of marketing workflows into AI-driven systems. Identify and automate repetitive processes, build agentic workflows, connect data systems, create an AI-queryable knowledge base, automate campaign and event reporting, and improve AI search discoverability. The role partners with Product, Sales, RevOps, and Marketing to build scalable infrastructure supporting pipeline and revenue outcomes.