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The Brand Marketing Lead at Centerfield will enhance brand strategies and drive integrated marketing plans to boost brand awareness and customer acquisition. Responsibilities include managing brand assets, tracking brand engagement metrics for campaign optimization, and leading promotional campaigns while ensuring consistency across platforms.
As a Lifecycle Marketing Lead, you will create and execute email and SMS marketing campaigns for B2B audiences, focusing on customer retention and engagement strategies. Key responsibilities include collaboration with various teams, performance analysis, and upholding quality standards for marketing assets.
The Paid Search Specialist at Centerfield collaborates with the Media Buying team to manage and optimize PPC campaigns, including ad scheduling and tracking. Responsibilities include keyword research, performance reporting, and supporting campaign maintenance to ensure effective ad delivery and revenue growth.
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