Lead account-based, multi-channel demand programs for Retail Commerce and Feedonomics. Build and scale ABM plays, run paid digital, email, events, and partner activations, measure pipeline contribution, optimize ROI, manage agencies and vendors, integrate marketing automation and CRM, and coach a small execution team to drive revenue from enterprise retail accounts.

Lead organic search and AI visibility strategy, owning keyword and AI prompt research, content and blog programs, site audits, link-building, vendor management, and analytics-driven recommendations using AI and SEO tools.