Own and scale patient acquisition, activation, retention, and lifecycle growth across Mochi Health’s healthcare marketplace. Lead performance marketing, growth product, experimentation, analytics, conversion optimization, and forecasting while managing CAC, LTV, and growth targets. This hands-on principal role develops strategy, builds growth infrastructure, optimizes campaigns and patient journeys, and leads a small team in a regulated healthcare environment.

Own lifecycle marketing from first touch through onboarding and early treatment. Design and execute multi-channel email, SMS, push, and in-app campaigns; build segmented automated workflows and behavioral triggers; run A/B and multivariate tests; analyze funnel and cohort data; partner with Analytics, Design, and Product; and manage lifecycle platforms to increase signups and reduce drop-off.