Lead category management for UK and EMEA: analyze category and brand performance, manage syndicated data sources (GFK/IRI/Nielsen/etc.), build reporting suites, run shopper research, support NPD with commercial analysis, present insights to internal teams and buyers, and drive assortment and distribution growth.

Lead day-to-day brand management for Munchkin: drive product innovation and launches, pricing and go-to-market strategy, sales and distribution support, consumer insights, integrated marketing campaigns, and cross-functional coordination to grow market share and meet financial objectives.